Quick Answer
Last verified:

Auth0 pricing varies by team size and features, ranging from $0 to $240 per month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available
  • Billing: Monthly and annual (save 15-20%)
  • Hidden costs: Add ~35% for implementation, support, and training
Last verified: January 2026 | Sources: 3 pricing pages and reviews
+40-60% above list price

Hidden Costs Breakdown

1

MAU overage charges: Exceeding your plan's MAU limit costs $0.07/MAU — a 300% increase from the previous $0.023/MAU rate

2

Pricing cliffs: Companies report cost jumps from $3,000/year to six-figure contracts after crossing 10,000 B2B MAUs or 30,000 B2C MAUs

3

B2B premium: B2B plans cost 3-4x more than B2C equivalents (e.g., B2B Professional is $800/mo vs B2C Professional at $240/mo)

4

Enterprise MFA add-on: Advanced MFA with push notifications, WebAuthn, and hardware keys requires an additional paid add-on on non-Enterprise plans

5

Bot detection add-on: Enhanced bot detection and brute-force protection is a paid add-on not included in base plan pricing

6

Migration complexity: Moving away from Auth0 requires significant engineering effort to rebuild authentication flows, making vendor lock-in a hidden long-term cost

7

Custom domain costs: Custom domains are not available on the Free plan, requiring at minimum an Essentials subscription

8

Private Cloud deployment: The private deployment option on Enterprise plans adds substantial cost beyond the base subscription

Example: True Cost for 25 Users

License (25 × $140 × 12) $42,000/yr
Implementation (one-time) +$15,000–$50,000
Premium Support (20%) +$8,400/yr
Training (25 × $500) +$12,500
Admin (part-time) +$15,000–$25,000/yr
Year 1 Total $88,000–$127,200
That's 1.8–2.5× the advertised license price.

Frequently Asked Questions

01 What hidden costs should I budget for with Auth0?

Beyond the license fee, budget for implementation ($5K-$100K+), training ($500-$2K per user), premium support (15-20% of license), and admin costs. Most companies see 40-60% higher total cost than the listed price.

02 Does Auth0 charge for implementation?

Auth0 doesn't include implementation in the license cost. Implementation is typically done by partners and costs range from $5,000 for basic setup to $100,000+ for enterprise deployments with customization.

03 How much does Auth0 support cost?

Basic support is included, but premium support (faster response times, 24/7 availability) typically adds 15-20% to your annual contract. This can be thousands of dollars per year for larger deployments.

04 Are there storage costs with Auth0?

Most Auth0 plans include limited storage. Once you exceed the included amount, you'll pay overage fees which can range from $50-$500+ per month depending on data volume.

05 What add-ons cost extra with Auth0?

Many features marketed as part of Auth0 are actually add-ons: advanced reporting, API access, integrations, and specialized modules. Each can add $10-$100+ per user per month.

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