Auth0 Free Plan 2026: What's Included & What's Not
Honest breakdown of the free tier limits and features
Auth0 pricing varies by team size and features, ranging from $0 to $240 per month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
- Billing: Monthly and annual (save 15-20%)
- Hidden costs: Add ~35% for implementation, support, and training
Auth0's free plan is available indefinitely with no time limit.
What's Included in the Free Plan
- Up to 25,000 Monthly Active Users (MAUs)
- Password and social login authentication
- Branded login forms (Universal Login)
- Up to 5 social identity providers
- Passwordless authentication (email)
- Community support
- Basic attack protection
- Up to 2 organizations (multi-tenant)
What's NOT Included (Paid Only)
- 500 MAUs included (scales with usage)
- All Free features plus custom domains
- Magic link and SMS-based authentication
- Role-based access control (RBAC)
- Standard email support
- Higher rate limits than Free
- Up to 5 organizations
- Universal Login customization
You'll Need to Upgrade When...
- You exceed the user limit
- You need features like 500 MAUs included (scales with usage) or All Free features plus custom domains
- You require premium support or SLA guarantees
- You need to remove branding or watermarks
- You need advanced integrations or API access
Hidden Restrictions on Free Plan
- Auth0 branding may appear on your content or communications
- Support is limited to community forums or email with longer response times
- Export options may be restricted or include watermarks
- API access is typically limited or not available
- Advanced reporting and analytics require paid plans
Free vs Paid: Which Do You Need?
Free Plan is Enough If...
- You're an individual or very small team
- You need only basic features
- You don't mind usage limits
- Branding on output is acceptable
- Community support is sufficient
You Need Paid If...
- Your team is growing beyond limits
- You need advanced features
- Professional branding is required
- You need priority support
- Integrations/API access is critical
Free vs Essentials (B2C) Plan Comparison
| Free $0 | Essentials (B2C) $35/month | |
|---|---|---|
| Features | 8 included | 8+ included |
| Support | Community/Email | Priority Support |
| Branding | Auth0 branding | Your branding |
| Best For | Developers and startups building MVPs or side projects that need basic authentication | Consumer-facing applications with up to a few thousand monthly active users |
Frequently Asked Questions
01 Is Auth0 free?
Yes, Auth0 offers a forever free plan with 8 core features included. However, there are limits on users and features that may require upgrading.
02 What's included in Auth0's free plan?
Auth0's free plan includes: Up to 25,000 Monthly Active Users (MAUs), Password and social login authentication, Branded login forms (Universal Login), Up to 5 social identity providers, Passwordless authentication (email), and 3 more features. Key limits include basic usage caps.
03 What's NOT included in Auth0's free plan?
The free plan excludes: 500 MAUs included (scales with usage), All Free features plus custom domains, Magic link and SMS-based authentication, Role-based access control (RBAC), Standard email support. You'll also have Auth0 branding and limited support options.
04 When should I upgrade from Auth0's free plan?
Consider upgrading when: you hit user or storage limits, need features like 500 MAUs included (scales with usage) or All Free features plus custom domains, require premium support, or want to remove branding. The cheapest paid plan starts at $35/month.
05 Is Auth0's free plan really free forever?
Yes, Auth0's free plan is available indefinitely with no time limit. However, feature and usage limits may restrict what you can do without upgrading to a paid plan.
Get Auth0 pricing updates
We'll notify you when pricing changes or new free features are added.