VTEX Pricing 2026
Complete pricing guide with plans, hidden costs, and negotiation tips
VTEX pricing varies by team size and features, ranging from $250 to $15K per month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: Yes
- Billing: Monthly and annual (save 15-20%)
- Hidden costs: Add ~35% for implementation, support, and training
VTEX offers 3 pricing tiers: Growth, Enterprise, Enterprise Custom. The Enterprise plan is established enterprises scaling across regions and business models.
Compared to other enterprise e-commerce software, VTEX is positioned at the premium price point.
VTEX is a Brazilian-origin enterprise digital commerce platform traded on the NYSE (VTEX) that combines commerce, order management, and marketplace capabilities in a single unified platform. VTEX powers over 2,600 global enterprises including Whirlpool, Coca-Cola, Sony, Stanley Black & Decker, and AB InBev. The platform is particularly dominant in Latin American markets, where it holds a leading position due to deep integration with local payment methods, tax systems, and logistics networks. VTEX was named a Leader in IDC's MarketScape for B2C Digital Commerce Platforms and a Gartner Peer Insights Customers' Choice in 2025.
VTEX uses a unique revenue-share pricing model with no setup or license fee. Pricing starts at $250/month plus a variable success fee of 0.5-3% of your Gross Merchandise Value (GMV), depending on your business scale. A mid-market brand doing $20M in annual sales might pay approximately $3,000/month base plus 1.5% revenue share, totaling roughly $28,000/month. This success-aligned model means VTEX's cost scales with your business growth, which can be both an advantage and a significant expense at high volumes.
This guide breaks down VTEX's revenue-share pricing model, reveals hidden costs including implementation and integration expenses, and compares the total cost of ownership against alternatives like Shopify Plus, Adobe Commerce, and Salesforce Commerce Cloud.
All VTEX Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Growth GMV: Up to ~$5M annuallyRevenue share: Up to 3% of GMV | Contact | Contact | Emerging brands and mid-market retailers entering enterprise commerce |
| Enterprise GMV: $5-50M annuallyRevenue share: 1-2% of GMV | Contact | Contact | Established enterprises scaling across regions and business models |
| Enterprise Custom GMV: $50M+ annuallyRevenue share: 0.5-1% of GMV (negotiable) | Contact | Contact | Large global retailers and marketplace operators doing $50M+ in GMV |
View all features by plan
Growth
- Unified commerce platform (B2C, B2B, marketplace)
- Built-in order management system (OMS)
- Native marketplace capabilities
- Multi-tenant cloud infrastructure on AWS
- Standard support
Enterprise
- All Growth features
- Multi-storefront and multi-country support
- Advanced B2B features (company accounts, purchase orders)
- VTEX IO development platform
- Marketplace operator capabilities
- Priority support with SLA
- Advanced analytics and reporting
Enterprise Custom
- All Enterprise features
- Custom revenue share rates
- Dedicated infrastructure and SLA
- Named account team and solutions architect
- White-glove onboarding and migration
- Custom API rate limits
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Frequently Asked Questions
01 How much does VTEX cost?
VTEX pricing starts at $250/month plus a revenue share of up to 3% of GMV for smaller businesses, scaling down to 0.5% for large enterprises. There is no set-up or license fee. Most mid-market merchants pay $1,000-$5,000/month in base fees plus 1-2% revenue share. A brand doing $20M annually might pay approximately $3,000/month base + 1.5% revenue share ($25,000/month) = ~$28,000/month total.
02 How does VTEX's revenue share pricing work?
VTEX uses a success-fee model where a significant portion of your cost is tied to your Gross Merchandise Value (GMV). The revenue share percentage typically ranges from 0.5% for large enterprises to 3% for smaller businesses. This means VTEX's revenue grows as your sales grow. Most revenue (roughly 95% of VTEX's total company revenue) comes from this variable transaction-based component rather than the fixed subscription fee.
03 Is VTEX good for Latin American markets?
VTEX is the dominant enterprise commerce platform in Latin America, with deep expertise in the region's unique payment methods (installment payments, Boleto Bancario, PIX), tax structures, logistics challenges, and marketplace ecosystems. If you're selling into Brazil, Mexico, Colombia, Argentina, or other LATAM markets, VTEX has a significant advantage over Shopify Plus or Salesforce Commerce Cloud in terms of local market expertise and payment integrations.
04 What is VTEX IO?
VTEX IO is VTEX's proprietary development platform for building custom storefronts and extensions. It uses React and Node.js, runs on VTEX's cloud infrastructure, and provides a framework for building composable commerce experiences. While powerful, VTEX IO creates vendor lock-in since apps built on it only run within the VTEX ecosystem. This is different from the open standards approach of commercetools or headless-first platforms.
05 How does VTEX compare to Shopify Plus?
VTEX offers native marketplace and order management capabilities that Shopify Plus lacks, along with stronger B2B features and superior Latin American market support. VTEX's revenue share model means costs scale with your sales, while Shopify Plus has a more predictable base fee of $2,300/month. Shopify Plus has a much larger app ecosystem (8,000+ vs hundreds) and more agency partners globally. Choose VTEX for LATAM, marketplace, and unified commerce; Shopify Plus for DTC simplicity and ecosystem breadth.
06 Does VTEX include order management?
Yes, VTEX includes a native order management system (OMS) as part of the platform at no additional cost. This is a major differentiator since competitors like Shopify Plus, Adobe Commerce, and Salesforce Commerce Cloud charge separately for OMS (Salesforce OMS starts at $50,000+/year). VTEX's built-in OMS supports ship-from-store, pickup in store, endless aisle, and distributed order orchestration.
07 Can VTEX handle marketplace operations?
Yes, VTEX has native marketplace capabilities that allow you to operate as a marketplace (connecting third-party sellers) or sell on external marketplaces from a single platform. This is built into the core platform, not an add-on. VTEX powers major marketplaces in Latin America and is expanding this capability globally. Competitor platforms like Shopify Plus require third-party apps like Mirakl ($100K+/year) for marketplace functionality.
08 Is VTEX available outside Latin America?
Yes, VTEX is expanding globally and now serves enterprises in the US, Europe, and Asia-Pacific. Notable non-LATAM customers include Whirlpool, Stanley Black & Decker, and AB InBev. However, VTEX's ecosystem of implementation partners, payment integrations, and local expertise remains strongest in Latin America. For US and European-first businesses, Shopify Plus or commercetools may have stronger local partner networks.