Segment Pricing 2026
Complete pricing guide with plans, hidden costs, and negotiation tips
Segment pricing varies by team size and features, ranging from $0 to $1K per month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: Yes
- Billing: Monthly and annual (save 15-20%)
- Hidden costs: Add ~35% for implementation, support, and training
Segment offers 3 pricing tiers: Free, Team, Business. Standard paid plans include Free at $0/month, Team at $120/month. The Team plan is growing teams needing more data sources and warehouse destinations.
Compared to other developer tools software, Segment is positioned at the mid-market price point.
Segment is the leading Customer Data Platform (CDP) that collects, cleans, and routes customer data from websites, mobile apps, and servers to hundreds of analytics, marketing, and data warehouse tools. Acquired by Twilio in 2020 for $3.2 billion, Segment powers data infrastructure for companies like IBM, Intuit, Levi's, and over 25,000 businesses worldwide. It serves as the single source of truth for customer data, replacing fragile point-to-point integrations with a unified API.
Segment pricing is based on Monthly Tracked Users (MTUs) - unique visitors or users tracked each month. Plans start free for 1,000 MTUs with 2 sources, Team at $120/month for 10,000 MTUs with unlimited sources, and Business with custom pricing for enterprise volume and features. The core Connections product routes data to 700+ destinations, while add-ons like Twilio Engage (marketing campaigns) and Protocols (data quality) cost extra.
In this guide, we break down Segment's MTU-based pricing model, explain hidden costs like overage charges and Twilio Engage add-ons, compare Segment to alternatives like RudderStack and mParticle, and help you calculate the true total cost of ownership including implementation and engineering time.
All Segment Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Free MTUs: 1,000/monthSources: 2 | Free | Free 0 | Early-stage startups and developers testing customer data infrastructure |
| Team MTUs: 10,000 included, $10 per additional 1,000Sources: Unlimited | $120 /month | $1440 /month | Growing teams needing more data sources and warehouse destinations |
| Business | Contact | Contact | Enterprises with high volume and compliance requirements |
View all features by plan
Free
- 1,000 Monthly Tracked Users (MTUs)
- 2 sources
- 700+ integrations
- 1 data warehouse destination
- 500,000 Reverse ETL records/month
- Community support
- 14-day free trial
Team
- 10,000 Monthly Tracked Users (MTUs)
- Unlimited sources
- 700+ integrations
- Unlimited warehouse destinations
- 1,000,000 Reverse ETL records/month
- Public API access
- All Free features
Business
- Custom MTU volume
- All Team features
- Single View of Customer
- Data governance tools
- Advanced roles and permissions
- Personalized experiences
- HIPAA-eligible (BAA required)
- Regional infrastructure (US or EU)
- Priority support
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Frequently Asked Questions
01 How much does Segment cost?
Segment starts free for 1,000 Monthly Tracked Users (MTUs) with 2 sources. The Team plan costs $120/month for 10,000 MTUs with unlimited sources, plus $10 per additional 1,000 MTUs. Business plans have custom pricing based on volume and features. Most growing companies spend $200-1,000+/month depending on user volume.
02 What are Monthly Tracked Users (MTUs)?
MTUs are unique visitors or users tracked by Segment in a calendar month. A returning user counts as 1 MTU per month regardless of how many events they trigger. Anonymous visitors and identified users both count. MTU is Segment's primary pricing metric - exceeding your limit triggers overage charges at $10 per 1,000 additional MTUs.
03 Is Segment free?
Yes, Segment offers a free tier with 1,000 MTUs per month, 2 sources, and 1 warehouse destination. This works for early-stage products with low traffic. The free tier includes the core Connections product but not advanced features like Twilio Engage or Protocols.
04 How much does Twilio Engage cost?
Twilio Engage (formerly Personas) has custom pricing separate from Segment Connections. It typically costs $1,000-5,000+/month depending on your MTU volume and channel usage (email, SMS, push). Engage requires Segment Connections and is sold as an add-on to Business plans.
05 What's the difference between Segment Free and Team?
Free includes 1,000 MTUs and 2 sources - suitable for MVPs. Team ($120/month) increases to 10,000 MTUs, unlimited sources, unlimited warehouse destinations, 1M Reverse ETL records, and API access. Team is designed for growing companies scaling their data infrastructure.
06 Does Segment charge per destination?
No, Segment does not charge per destination. You can send data to 700+ integrations (like Google Analytics, Facebook Ads, Salesforce) without additional cost. However, destination services may have their own costs. Segment charges based on MTUs (users tracked) not destinations.
07 How does Segment pricing compare to competitors?
Segment is premium-priced compared to alternatives like RudderStack (open source, self-hosted) or mParticle (similar enterprise pricing). Segment's strengths are its mature integration ecosystem and reliability. For cost-conscious teams, RudderStack or building in-house can save 50-80%, but require more engineering resources.
08 What happens if I exceed my MTU limit?
Segment charges $10 per additional 1,000 MTUs beyond your plan limit. For example, if you're on the Team plan (10,000 MTUs) and track 15,000 users, you pay $120 base + $50 overage = $170 total. You can set up alerts to monitor usage and avoid unexpected charges.
09 Does Segment offer discounts?
Segment offers startup credits through accelerator partners (often $50,000 in first-year credits). Annual contracts typically save 15-20% vs monthly billing. Nonprofits may qualify for discounts on case-by-case basis. Enterprise pricing is negotiable for high-volume contracts.
10 What's included in Segment Business plan?
Business plan includes custom MTU volume, advanced data governance, Single View of Customer, advanced permissions, regional infrastructure (EU/US), HIPAA eligibility with BAA, and priority support. Pricing is custom based on volume. Most companies on Business pay $1,000-10,000+/month depending on scale.
11 How much does Segment implementation cost?
Implementation typically requires 1-3 months of engineering time to instrument tracking across web, mobile, and server sources. Internal costs range from $50,000-200,000+ depending on complexity. Many companies hire Segment-certified agencies ($150-300/hour) for faster deployment. Budget 2-3x your annual Segment license for first-year total cost.
12 Can I negotiate Segment pricing?
Yes, Segment Business plans are negotiable, especially for annual contracts, high volume (100,000+ MTUs), or multi-year commitments. Discounts of 20-40% off list price are possible. Negotiate at end-of-quarter (March, June, September, December) for best leverage. Team plan pricing is generally fixed.