Mixpanel Free Plan 2026: What's Included & What's Not
Honest breakdown of the free tier limits and features
Mixpanel pricing varies by team size and features, ranging from $0 to $0.28 per month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
- Billing: Monthly and annual (save 15-20%)
- Hidden costs: Add ~35% for implementation, support, and training
Mixpanel offers a freemium model with limited features; upgrade to unlock more.
What's Included in the Free Plan
- Capped at 1M monthly events
- Up to 5 saved reports
- 10K monthly session replays
- Basic analytics
What's NOT Included (Paid Only)
- 1M monthly events free
- Volume discounts available
- Unlimited reports
- 20K monthly session replays free
- Customizable up to 500K
- Cohorts
- Advanced analytics
Free Plan Limits
| Limit | Free Plan | Paid Plans |
|---|---|---|
| monthlyEvents | 1000000 | Unlimited/Higher |
| savedReports | 5 | Unlimited/Higher |
| sessionReplays | 10000 | Unlimited/Higher |
You'll Need to Upgrade When...
- You exceed the user limit
- You need features like 1M monthly events free or Volume discounts available
- You require premium support or SLA guarantees
- You need to remove branding or watermarks
- You need advanced integrations or API access
Hidden Restrictions on Free Plan
- Mixpanel branding may appear on your content or communications
- Support is limited to community forums or email with longer response times
- Export options may be restricted or include watermarks
- API access is typically limited or not available
- Advanced reporting and analytics require paid plans
Free vs Paid: Which Do You Need?
Free Plan is Enough If...
- You're an individual or very small team
- You need only basic features
- You don't mind usage limits
- Branding on output is acceptable
- Community support is sufficient
You Need Paid If...
- Your team is growing beyond limits
- You need advanced features
- Professional branding is required
- You need priority support
- Integrations/API access is critical
Free vs Growth Plan Comparison
| Free $0 | Growth $0.28/per 1K events | |
|---|---|---|
| Features | 4 included | 7+ included |
| Support | Community/Email | Priority Support |
| Branding | Mixpanel branding | Your branding |
| Best For | Startups and small projects | Growing companies tracking user behavior |
Frequently Asked Questions
01 Is Mixpanel free?
Yes, Mixpanel offers a freemium plan with 4 core features included. However, there are limits on monthlyevents, savedreports that may require upgrading.
02 What's included in Mixpanel's free plan?
Mixpanel's free plan includes: Capped at 1M monthly events, Up to 5 saved reports, 10K monthly session replays, Basic analytics. Key limits include monthlyEvents: 1000000, savedReports: 5, sessionReplays: 10000.
03 What's NOT included in Mixpanel's free plan?
The free plan excludes: 1M monthly events free, Volume discounts available, Unlimited reports, 20K monthly session replays free, Customizable up to 500K. You'll also have Mixpanel branding and limited support options.
04 When should I upgrade from Mixpanel's free plan?
Consider upgrading when: you hit user or storage limits, need features like 1M monthly events free or Volume discounts available, require premium support, or want to remove branding. The cheapest paid plan starts at $0.28/per 1K events.
05 Is Mixpanel's free plan really free forever?
Yes, Mixpanel's free plan is available indefinitely with no time limit. However, feature and usage limits may restrict what you can do without upgrading to a paid plan.
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