Price checkPer seat
FreeFreeBase$20/user/moPro$60/user/mo
See all 6 plans

All Unify Plans & Pricing

Some prices not re-verified — only plans marked “checked” were confirmed on the vendor’s pricing page

Plan Monthly Annual Best For
Free checked Oct 31, 2026 Not specified
Base checked Oct 31, 2026 Not published Not specified
Pro checked Oct 31, 2026 Not published Not specified
Pro Upgrade Package 1 not re-verified Contact Sales Contact Sales Not specified
Pro Upgrade Package 2 not re-verified Contact Sales Contact Sales Not specified
Business checked Oct 31, 2026 Contact Sales Contact Sales Not specified
View all features by plan (compare side-by-side)

Free

Base

Pro

Pro Upgrade Package 1

Pro Upgrade Package 2

Business

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What does Unify actually cost you?

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Tier
Billing
Your projected cost$500per month · $20/seat × 25seats
Year 1 license$6.0K12 months at this rate
At a glance

List price by tier (annualized, per seat)

Per-seat list price across Unify's plans, annualized. Custom-priced tiers show a hatched bar.

Base$240/yr
Pro$720/yr
Pro Upgrade Package 1Custom
Pro Upgrade Package 2Custom
BusinessCustom
Quick Answer
Last verified:
High confidence

Unify pricing: Base $20, Pro $60/user/mo. Enterprise pricing is quote-based. Plans: Free (free), Base at $20/user/month, and Pro at $60/user/month. Custom pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Unify offers 6 pricing tiers: Free, Base, Pro, Pro Upgrade Package 1, Pro Upgrade Package 2, Business. A free plan is available. Paid plans include Base at $20/user/month, Pro at $60/user/month.

Compared to other customer data platforms software, Unify is positioned at the budget-friendly price point.

  • 11 documented hidden costs beyond list price
  • Contracts auto-renew — 60 to 90 days, and sometimes up to 120 days, before the contract's expiry date
  • G2 rating: 4.7 out of 5 from 43 reviews (as of Jul 2026)
Last verified: | Sources: 1 pricing pages and reviews

How much does Unify cost?

Unify has 2 paid plans costing $20–$60/user/mo. Enterprise pricing is quote-based. Plans include Free (free), Base at $20/user/month, Pro at $60/user/month, Pro Upgrade Package 1 (custom pricing), Pro Upgrade Package 2 (custom pricing), Business (custom pricing).

Unify Pricing Overview

Unify has 6 pricing plans, including a free tier. Paid plans range from $20 to $60/user/month. The Free plan is free. The Base plan costs $20/user/month. The Pro plan costs $60/user/month. The Pro Upgrade Package 1 plan requires contacting sales for a custom quote. The Pro Upgrade Package 2 plan requires contacting sales for a custom quote. The Business plan requires contacting sales for a custom quote.

Unify contracts auto-renew, with a multi-year minimum commitment, and annual price increases of 3-8%.

There are at least 11 documented hidden costs beyond Unify's list price, including implementation, training, and add-on fees.

This pricing was last verified in June 13, 2026 from 1 independent source.

See Unify Plans

How Unify Pricing Compares

Compare Unify pricing against top alternatives in Customer Data Platforms.

Bloomreach Custom pricing View pricing → BlueConic $100000-$200000/year (custom pricing) View pricing → mParticle Usage-based View pricing →

Compare Unify vs Alternatives

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Custom

Mid-market to enterprise ecommerce brands

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From $100000/year (custom pricing)

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VSmParticle
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All Unify alternatives & migration guides

What Companies Actually Pay for Unify

Review scores
G2 4.7out of 5 (43)
Third-party review aggregates, as of Jul 2026
Top pricing complaints
Challenging learning curve, especially for new team members and when using advanced features without assistance.Significant integration issues, particularly with tools like Salesforce, leading to workflow complications.Limited features, such as missing A/B testing and multi-channel outbound capabilities.Outdated prospecting, with the platform finding profiles of individuals who left companies years ago.

How Unify Pricing Compares

Software Starting Price Top Price
Unify Free $60/user/month
Bloomreach Custom Custom
BlueConic Custom Custom
mParticle Custom Custom
RudderStack Free $265/month
Segment CDP Custom Custom

Browse all Customer Data Platforms pricing →

11 Unify Hidden Costs Beyond the List Price

Beyond the listed price, Unify has at least 11 documented hidden costs that can significantly increase total cost of ownership.

Watch for 11 hidden costs
  • Professional Services and Implementation 1 to 2 times the annual software fees, $75,000 to $250,000, $20,000 to $75,000 (source dated Jul 2026)
    high 1 source
    Grounded summary Enterprise CDP solutions can range from $100,000 to $300,000 annually, with some complex global implementations exceeding $1 million
  • Enterprise-wide User Training $10,000 to $30,000
    medium 1 source
    Grounded summary Strategy consulting can add another $20,000 to $75,000, and enterprise-wide user training may cost $10,000 to $30,000
  • Ongoing Support and Management 15-25% of the annual software costs, $25,000 to $100,000 annually
    high 1 source
    Grounded summary Enterprise CDP solutions can range from $100,000 to $300,000 annually, with some complex global implementations exceeding $1 million
  • Internal Platform Administration $80,000 to $150,000 per year
    high 1 source
    Grounded summary Internal platform administration often requires 1-2 full-time employees (FTEs) at $80,000 to $150,000 per year
  • Data Migration and Integration
    high 1 source
    Grounded summary Data Quality and Governance: CDPs expose existing data flaws, and addressing issues like duplicate records or inconsistent formats can lead to "data debt" and require additional resources
  • Custom API Work for Integrations
    medium 1 source
    Grounded summary Custom API work for integrations outside of built-in connectors can be costly
  • Premium Connector and Integration Fees $500 to $2,000 per connector per month
    medium 1 source
    Grounded summary These can range from $500 to $2,000 per connector per month if numerous integrations are needed
  • Customization and Development $10,000 to $50,000
    medium 1 source
    Grounded summary Customization and Development: Custom features or dashboards tailored to specific business needs can add $10,000 to $50,000, depending on complexity
  • Data Quality and Governance Remediation
    high 1 source
    Grounded summary Data Quality and Governance: CDPs expose existing data flaws, and addressing issues like duplicate records or inconsistent formats can lead to "data debt" and require additional resources
  • Compliance and Data Governance Tools
    medium 1 source
    Grounded summary Compliance and data governance tools, including consent management and audit trails, may also incur extra charges if not bundled into the base platform
  • Total Cost of Ownership (TCO) 2 to 5 times the license cost, $100,000 to $300,000 annually, exceeding $1 million
    critical 1 source
    Grounded summary Enterprise CDP solutions can range from $100,000 to $300,000 annually, with some complex global implementations exceeding $1 million
Tip

Ask your Unify sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 2 independent sources
industry G2 B2B reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 12 source citations total.

Unify Contract Terms

Unify contracts auto-renew. Changes require 60 to 90 days, and sometimes up to 120 days, before the contract's expiry date. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Cancellation Notice 60 to 90 days, and sometimes up to 120 days, before the contract's expiry date
Minimum Commitment multi-year
Price Escalation 3-8%
Based on 1 verified source

Unify Pricing FAQ

01 Are there custom pricing options?

Yes, Unify offers custom pricing for Pro, Pro Upgrade Package 1, Pro Upgrade Package 2, Enterprise, and Enterprise Upgrade Package 1.

02 Does Unify offer a free plan or trial?

No free plan is available for Unify. Prospective customers should contact Unify directly to inquire about any trial options.

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