Quick Answer
Last verified:

Lusha pricing varies by team size and features, ranging from $0 to $95 per user/month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available
  • Billing: Monthly and annual (save 15-20%)
  • Hidden costs: Add ~35% for implementation, support, and training
Last verified: January 2026 | Sources: 8 pricing pages and reviews
+40-60% above list price

Hidden Costs Breakdown

1

Credit system complexity - Email reveals cost 1 credit, but phone numbers cost 10 credits, making actual contact volume much lower than expected (e.g., 70 free credits = only 7 phone numbers)

2

Annual plan credit waste - Unused credits on annual plans reset at end of billing cycle with no refunds or rollovers, potentially losing hundreds of dollars in unused credits

3

Mid-cycle add-ons cost immediately - Adding new users or purchasing credit top-ups applies charges immediately rather than at renewal

4

Fair usage policy caps on 'unlimited' - Scale plan advertises unlimited contacts but enforces fair usage limits of 2,000-5,000 contacts per month per seat, with throttling reported after exceeding caps

5

Monthly vs annual pricing markup - Monthly plans cost 17-51% more than annual billing (e.g., Premium is $79/mo vs $52/mo annually)

6

Premium feature paywalls - Core integrations like Salesforce advanced features, API access, and bulk CSV enrichment only available on Premium or Scale plans

7

Add-on costs not disclosed - Buyer intent signals, job change alerts (beyond basic allocation), technology filters, and API access may require separate purchases or plan upgrades with undisclosed pricing

8

Credit anxiety and counting - Credit-based model creates pressure to optimize every search, directly impacting campaign productivity and lead generation velocity

9

Downgrade penalty - Downgrading mid-cycle or canceling early results in immediate loss of all unused credits with no refunds

10

Price escalation on renewal - Users report 50-66% price increases when purchasing additional credits or renewing contracts, with per-lead costs exceeding $0.50 in some cases

11

Data accuracy varies by region - Strong North American and UK coverage, but lower data availability and accuracy in Europe (except UK), APAC, and emerging markets may require additional verification tools

12

No extended trial period - Only 70 credits on free plan (enough for 7-70 contacts) makes thorough evaluation difficult before committing to annual contracts

13

Minimum spend thresholds - Scale plan 50% credit discount only applies after reaching undisclosed minimum spend threshold, typically $25,000+ annually

14

Integration limitations on lower tiers - Some CRM integrations and features restricted to higher-tier plans, requiring upgrades for full functionality

Example: True Cost for 25 Users

License (25 × $29 × 12) $8,700/yr
Implementation (one-time) +$15,000–$50,000
Premium Support (20%) +$1,740/yr
Training (25 × $500) +$12,500
Admin (part-time) +$15,000–$25,000/yr
Year 1 Total $38,050–$73,920
That's 1.8–2.5× the advertised license price.

Frequently Asked Questions

01 What hidden costs should I budget for with Lusha?

Beyond the license fee, budget for implementation ($5K-$100K+), training ($500-$2K per user), premium support (15-20% of license), and admin costs. Most companies see 40-60% higher total cost than the listed price.

02 Does Lusha charge for implementation?

Lusha doesn't include implementation in the license cost. Implementation is typically done by partners and costs range from $5,000 for basic setup to $100,000+ for enterprise deployments with customization.

03 How much does Lusha support cost?

Basic support is included, but premium support (faster response times, 24/7 availability) typically adds 15-20% to your annual contract. This can be thousands of dollars per year for larger deployments.

04 Are there storage costs with Lusha?

Most Lusha plans include limited storage. Once you exceed the included amount, you'll pay overage fees which can range from $50-$500+ per month depending on data volume.

05 What add-ons cost extra with Lusha?

Many features marketed as part of Lusha are actually add-ons: advanced reporting, API access, integrations, and specialized modules. Each can add $10-$100+ per user per month.

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