Apollo.io Free Plan 2026: What's Included & What's Not
Honest breakdown of the free tier limits and features
Apollo.io pricing varies by team size and features, ranging from $0 to $119 per user/month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
- Billing: Monthly and annual (save 15-20%)
- Hidden costs: Add ~35% for implementation, support, and training
Apollo.io's free plan is available indefinitely with no time limit.
What's Included in the Free Plan
- 50 AI credits monthly
- 5 mobile credits monthly
- 10 export credits monthly
- Unlimited email credits (fair usage policy)
- 10,000 emails/month (verified corporate domain)
- 100 credits/month (unverified email domain)
- Access to 210M+ contacts database
- Basic contact search
- Up to 2 sequences
- 1 purchase intent topic
- Gmail and Microsoft email integration
- LinkedIn Chrome extension
- CRM integrations (Salesforce, HubSpot)
- Email support
- No credit rollover
What's NOT Included (Paid Only)
- 5,000 credits monthly
- All Free features included
- Unlimited email credits
- Mobile number access
- Enhanced contact filters (60+ attributes)
- Advanced search capabilities
- Email sequences (unlimited)
- A/B testing
- Email tracking and analytics
- Prospect engagement data
- Chrome extension
- CRM bi-directional sync
- 14-day free trial available
You'll Need to Upgrade When...
- You exceed the user limit
- You need features like 5,000 credits monthly or All Free features included
- You require premium support or SLA guarantees
- You need to remove branding or watermarks
- You need advanced integrations or API access
Hidden Restrictions on Free Plan
- Apollo.io branding may appear on your content or communications
- Support is limited to community forums or email with longer response times
- Export options may be restricted or include watermarks
- API access is typically limited or not available
- Advanced reporting and analytics require paid plans
Free vs Paid: Which Do You Need?
Free Plan is Enough If...
- You're an individual or very small team
- You need only basic features
- You don't mind usage limits
- Branding on output is acceptable
- Community support is sufficient
You Need Paid If...
- Your team is growing beyond limits
- You need advanced features
- Professional branding is required
- You need priority support
- Integrations/API access is critical
Free vs Basic Plan Comparison
| Free $0 | Basic $59/month | |
|---|---|---|
| Features | 15 included | 14+ included |
| Support | Community/Email | Priority Support |
| Branding | Apollo.io branding | Your branding |
| Best For | General users and teams | General users and teams |
Frequently Asked Questions
01 Is Apollo.io free?
Yes, Apollo.io offers a forever free plan with 15 core features included. However, there are limits on users and features that may require upgrading.
02 What's included in Apollo.io's free plan?
Apollo.io's free plan includes: 50 AI credits monthly, 5 mobile credits monthly, 10 export credits monthly, Unlimited email credits (fair usage policy), 10,000 emails/month (verified corporate domain), and 10 more features. Key limits include basic usage caps.
03 What's NOT included in Apollo.io's free plan?
The free plan excludes: 5,000 credits monthly, All Free features included, Unlimited email credits, Mobile number access, Enhanced contact filters (60+ attributes). You'll also have Apollo.io branding and limited support options.
04 When should I upgrade from Apollo.io's free plan?
Consider upgrading when: you hit user or storage limits, need features like 5,000 credits monthly or All Free features included, require premium support, or want to remove branding. The cheapest paid plan starts at $59/month.
05 Is Apollo.io's free plan really free forever?
Yes, Apollo.io's free plan is available indefinitely with no time limit. However, feature and usage limits may restrict what you can do without upgrading to a paid plan.
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