Quick Answer
Last verified:

Looka pricing varies by team size and features, ranging from $20 to $96 per one-time / year in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available
  • Billing: Monthly and annual (save 15-20%)
  • Hidden costs: Add ~35% for implementation, support, and training
Last verified: February 2026 | Sources: 1 pricing pages and reviews
+40-60% above list price

Hidden Costs Breakdown

1

Free Design, Paid Download: Looka lets you design logos for free, creating an emotional investment in your design before revealing that downloading requires a $20-65 one-time purchase or $96-129/year subscription. The sunk cost of time spent designing increases conversion pressure.

2

No Monthly Billing Option: Brand Kit subscriptions ($96/year and $129/year) are billed annually only with no monthly option, requiring full upfront payment. This creates a higher initial cost barrier compared to monthly SaaS tools.

3

Logo-Only vs. Brand Kit Gap: The $65 Premium Logo gives you just the logo files. Getting branded marketing assets (business cards, social templates, email signatures) requires the $96/year Brand Kit subscription - a recurring cost on top of a tool that initially appears to be a one-time purchase.

4

Basic Website Limitations: The Brand Kit Web plan ($129/year) includes an AI-generated website, but it's a basic template-based builder with limited customization, no e-commerce, and minimal functionality compared to dedicated website builders like Squarespace or Wix.

5

Template-Based Assets Only: The 300+ branded assets in the Brand Kit are template-based, meaning they follow pre-set layouts with your logo and colors applied. Fully custom designs still require a professional designer or separate design tool.

Example: True Cost for 25 Users

License (25 × $65 × 12) $19,500/yr
Implementation (one-time) +$15,000–$50,000
Premium Support (20%) +$3,900/yr
Training (25 × $500) +$12,500
Admin (part-time) +$15,000–$25,000/yr
Year 1 Total $54,250–$91,200
That's 1.8–2.5× the advertised license price.

Frequently Asked Questions

01 What hidden costs should I budget for with Looka?

Beyond the license fee, budget for implementation ($5K-$100K+), training ($500-$2K per user), premium support (15-20% of license), and admin costs. Most companies see 40-60% higher total cost than the listed price.

02 Does Looka charge for implementation?

Looka doesn't include implementation in the license cost. Implementation is typically done by partners and costs range from $5,000 for basic setup to $100,000+ for enterprise deployments with customization.

03 How much does Looka support cost?

Basic support is included, but premium support (faster response times, 24/7 availability) typically adds 15-20% to your annual contract. This can be thousands of dollars per year for larger deployments.

04 Are there storage costs with Looka?

Most Looka plans include limited storage. Once you exceed the included amount, you'll pay overage fees which can range from $50-$500+ per month depending on data volume.

05 What add-ons cost extra with Looka?

Many features marketed as part of Looka are actually add-ons: advanced reporting, API access, integrations, and specialized modules. Each can add $10-$100+ per user per month.

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