Quick Answer
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Looka pricing varies by team size and features, ranging from $20 to $96 per one-time / year in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available
  • Billing: Monthly and annual (save 15-20%)
  • Hidden costs: Add ~35% for implementation, support, and training

Looka offers 3 pricing tiers: Basic Logo Package, Premium Logo Package, Brand Kit Subscription. Standard paid plans include Brand Kit Subscription at $96/undefined. The Premium Logo Package plan is full branding needs.

Compared to other ai design tools software, Looka is positioned at the mid-market price point.

Last verified: February 2026 | Sources: 1 pricing pages and reviews

Looka is an AI-powered logo maker and brand identity platform that enables entrepreneurs, startups, and small businesses to create professional logos and complete brand kits without hiring a designer. Using machine learning trained on millions of design preferences, Looka generates custom logo options based on your industry, style preferences, color palette, and chosen symbols, then lets you fine-tune every element until you're satisfied.

Unlike traditional design tools, Looka follows a product-first approach: you design for free, then purchase only when you're happy with the result. Pricing ranges from a $20 one-time logo purchase to $129/year for a full brand kit with website. The platform has helped millions of businesses launch their brand identity, making it one of the most popular AI logo generators on the market. Looka is best suited for new businesses needing quick, affordable, professional branding rather than established companies requiring custom design work.

All Looka Plans & Pricing

Plan Monthly Annual Best For
Basic Logo Package Contact Contact Simple logo needs
Premium Logo Package Contact Contact Full branding needs
Brand Kit Subscription $96 / Custom Ongoing brand development
View all features by plan

Basic Logo Package

  • Logo files
  • Basic formats

Premium Logo Package

  • All file types
  • Social media kit
  • Business cards

Brand Kit Subscription

  • Everything in Premium
  • Ongoing branding assets
  • Website builder
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Hidden Costs to Budget For

Watch for 5 hidden costs
  • Free Design, Paid Download: Looka lets you design logos for free, creating an emotional investment in your design before revealing that downloading requires a $20-65 one-time purchase or $96-129/year subscription. The sunk cost of time spent designing increases conversion pressure.
  • No Monthly Billing Option: Brand Kit subscriptions ($96/year and $129/year) are billed annually only with no monthly option, requiring full upfront payment. This creates a higher initial cost barrier compared to monthly SaaS tools.
  • Logo-Only vs. Brand Kit Gap: The $65 Premium Logo gives you just the logo files. Getting branded marketing assets (business cards, social templates, email signatures) requires the $96/year Brand Kit subscription - a recurring cost on top of a tool that initially appears to be a one-time purchase.
  • Basic Website Limitations: The Brand Kit Web plan ($129/year) includes an AI-generated website, but it's a basic template-based builder with limited customization, no e-commerce, and minimal functionality compared to dedicated website builders like Squarespace or Wix.
  • Template-Based Assets Only: The 300+ branded assets in the Brand Kit are template-based, meaning they follow pre-set layouts with your logo and colors applied. Fully custom designs still require a professional designer or separate design tool.
Tip

Ask your Looka sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Frequently Asked Questions

01 How much does Looka cost?

Looka offers four pricing options: Basic Logo at $20 (one-time, PNG only), Premium Logo at $65 (one-time, multi-format including vector), Brand Kit at $96/year (logo + 300+ branded templates), and Brand Kit Web at $129/year (everything plus an AI-generated website). Logo packages are one-time purchases, while Brand Kits are annual subscriptions.

02 Is Looka free?

Looka is free to design with - you can create and customize logos at no cost using the AI logo maker. However, downloading your finished logo requires purchasing a package starting at $20 for a basic PNG file or $65 for high-resolution multi-format files. There is no free download option or free plan.

03 What is Looka?

Looka is an AI-powered logo and brand identity platform that uses machine learning to generate custom logo designs based on your preferences for style, colors, symbols, and industry. Beyond logos, Looka creates complete brand kits with 300+ marketing assets including business cards, social media templates, letterheads, and even a basic website. It's designed for entrepreneurs and small businesses who need professional branding without hiring a designer.

04 How does Looka compare to Canva for logo design?

Looka specializes in AI-generated logo creation with complete brand identity packages, starting at $20 for a logo or $96/year for a full brand kit. Canva offers a broader design platform with manual logo templates as part of its Pro plan ($12.99/month). Looka is better for dedicated logo and branding needs, while Canva is more versatile for ongoing design work beyond logos.

05 Do I own the logo I create with Looka?

Yes, once you purchase any Looka package (Basic, Premium, or Brand Kit), you have full ownership and commercial rights to your logo. You can use it for any purpose including business registration, marketing materials, and merchandise. Brand Kit subscribers retain logo ownership even after canceling their subscription.

06 Can I edit my Looka logo after purchase?

The Premium Logo package ($65) and both Brand Kit plans include unlimited post-purchase design changes, allowing you to modify colors, fonts, layout, and symbols at any time. The Basic Logo package ($20) does not include post-purchase editing - you get a single PNG download as-is.

07 What file formats does Looka provide?

The Basic Logo ($20) provides only a low-resolution PNG file. The Premium Logo ($65) and Brand Kit plans include high-resolution PNG, EPS (vector), SVG (vector), and PDF files, plus multiple color variations and transparent background versions. Vector formats (EPS, SVG) are essential for professional print work.

08 Is the Looka Brand Kit worth it vs. just buying the logo?

The Brand Kit ($96/year) is worth it if you need more than just a logo file. It includes 300+ branded marketing assets - social media templates, business cards, email signatures, letterheads, brand guidelines, and 20+ logo variations for different platforms. For businesses needing a complete visual identity, the Brand Kit saves significant design costs. If you only need a logo file, the $65 Premium Logo is sufficient.