HubSpot ABM Free Plan 2026: What's Included & What's Not
Honest breakdown of the free tier limits and features
HubSpot ABM costs Free to $50 per mo as of June 2026, with 5 plans available including a free tier. Plans: HubSpot AEO at $50/mo, Marketing Hub Free (free), and Marketing Hub Starter at $7/mo. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: Yes
HubSpot ABM offers 5 pricing tiers: HubSpot AEO, Marketing Hub Free, Marketing Hub Starter, Marketing Hub Professional, Marketing Hub Enterprise. A free plan is available. Paid plans include HubSpot AEO at $50/mo, Marketing Hub Starter at $7/mo/seat.
Yes, HubSpot ABM offers a forever free plan as of June 2026. The free tier includes 0 features with limits on usage. Paid plans start at $7/mo/seat (Marketing Hub Starter). Pricing verified from 1 sources by CostBench.
HubSpot ABM's free plan is available indefinitely with no time limit.
What's Included in the Free Plan
You'll Need to Upgrade When...
- You exceed the user limit
- You need features like advanced automation
- You require premium support or SLA guarantees
- You need to remove branding or watermarks
- You need advanced integrations or API access
Hidden Restrictions on Free Plan
- HubSpot ABM branding may appear on your content or communications
- Support is limited to community forums or email with longer response times
- Export options may be restricted or include watermarks
- API access is typically limited or not available
- Advanced reporting and analytics require paid plans
Free vs Paid: Which Do You Need?
Free Plan is Enough If...
- You're an individual or very small team
- You need only basic features
- You don't mind usage limits
- Branding on output is acceptable
- Community support is sufficient
You Need Paid If...
- Your team is growing beyond limits
- You need advanced features
- Professional branding is required
- You need priority support
- Integrations/API access is critical
Free vs Marketing Hub Starter Plan Comparison
| Marketing Hub Free $0 | Marketing Hub Starter $7/mo/seat | |
|---|---|---|
| Features | 0 included | 0+ included |
| Support | Community/Email | Priority Support |
| Branding | HubSpot ABM branding | Your branding |
| Best For | Individuals | Growing teams |
Frequently Asked Questions
01 Is HubSpot ABM free?
Yes, HubSpot ABM offers a forever free plan with 0 core features included. However, there are limits on users and features that may require upgrading.
02 What's included in HubSpot ABM's free plan?
HubSpot ABM's free plan includes: . Key limits include basic usage caps.
03 What's NOT included in HubSpot ABM's free plan?
The free plan excludes: advanced features, premium support, and higher limits. You'll also have HubSpot ABM branding and limited support options.
04 When should I upgrade from HubSpot ABM's free plan?
Consider upgrading when: you hit user or storage limits, need features like advanced automation, require premium support, or want to remove branding. The cheapest paid plan starts at $7/mo/seat.
05 Is HubSpot ABM's free plan really free forever?
Yes, HubSpot ABM's free plan is available indefinitely with no time limit. However, feature and usage limits may restrict what you can do without upgrading to a paid plan.