Quick Answer
Last verified:

VWO pricing varies by team size and features, ranging from $0 to $999 per month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available
  • Billing: Monthly and annual (save 15-20%)
  • Hidden costs: Add ~35% for implementation, support, and training
Last verified: February 2026 | Sources: 0 pricing pages and reviews
+40-60% above list price

Hidden Costs Breakdown

1

Overage fees for exceeding tracked user limits

2

Annual billing saves 20% vs monthly pricing

3

Enterprise plan for over 500K users requires custom quote

4

Advanced features like predictive targeting only in higher tiers

5

Implementation and consulting services billed separately

6

Additional costs for multi-domain testing

Example: True Cost for 25 Users

License (25 × $499 × 12) $149,700/yr
Implementation (one-time) +$15,000–$50,000
Premium Support (20%) +$29,940/yr
Training (25 × $500) +$12,500
Admin (part-time) +$15,000–$25,000/yr
Year 1 Total $249,550–$299,520
That's 1.8–2.5× the advertised license price.

Frequently Asked Questions

01 What hidden costs should I budget for with VWO?

Beyond the license fee, budget for implementation ($5K-$100K+), training ($500-$2K per user), premium support (15-20% of license), and admin costs. Most companies see 40-60% higher total cost than the listed price.

02 Does VWO charge for implementation?

VWO doesn't include implementation in the license cost. Implementation is typically done by partners and costs range from $5,000 for basic setup to $100,000+ for enterprise deployments with customization.

03 How much does VWO support cost?

Basic support is included, but premium support (faster response times, 24/7 availability) typically adds 15-20% to your annual contract. This can be thousands of dollars per year for larger deployments.

04 Are there storage costs with VWO?

Most VWO plans include limited storage. Once you exceed the included amount, you'll pay overage fees which can range from $50-$500+ per month depending on data volume.

05 What add-ons cost extra with VWO?

Many features marketed as part of VWO are actually add-ons: advanced reporting, API access, integrations, and specialized modules. Each can add $10-$100+ per user per month.

Get a complete VWO cost breakdown

We'll send you a detailed analysis including all hidden costs and negotiation tips.

No spam. Unsubscribe anytime.