Mailchimp vs Outgrow
Marketing Automation pricing comparison · 2026
Mailchimp pricing ranges from $0–$350/month, while Outgrow ranges from $0–$720/month. Mailchimp is typically 75% more affordable, though your actual cost depends on tier and team size.
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Mailchimp and Outgrow both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Mailchimp | Outgrow |
|---|---|---|
| Free | Free /month | Free /per month |
| Essentials | $13 /month | $22 /per month |
| Standard | $20 /month | $45 /per month |
| Premium | $350 /month | $115 /per month |
| Business | — | $720 /per month |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Mailchimp
6 scenarios$45/month ($540/year)
Small Business (2,500 Contacts)
Standard plan at 2,500 contact tier with 30,000 monthly sends
$230/month ($2,760/year)
Growing Business (25,000 Contacts)
Standard plan at 25,000 contact tier with 300,000 monthly sends
$0/month
Micro Business on Free Plan
Outgrow
6 scenarios$300/year ($25/month x 12 months on annual Freelancer Pro plan)
Solo Freelancer (Freelancer Pro, Annual Billing)
$1,140/year ($95/month x 12 months on annual Essentials plan)
Growing Marketing Team (Essentials, Annual Billing)
$7,200/year ($600/month x 12 months on annual Business plan)
Agency or Enterprise (Business, Annual Billing)
Market Intelligence
Mailchimp
- Median annual cost
- $500
- Based on
- 410 deals
Outgrow
- Median annual cost
- $4,250
- Average negotiated discount
- 41% 0
Contract Terms
| Term | Mailchimp | Outgrow |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Cancel anytime; no refunds for unused portion of billing period | No notification provided |
| Minimum commitment | None; month-to-month by default | Not specified in sources |
| Price escalation | 15-30% of license costs | Annual plan pricing differs significantly from monthly (e.g., $300/year vs $540 for same monthly plan) |