Mailchimp vs Iterable
Marketing Automation pricing comparison · 2026
Mailchimp has a free plan, then $13–$350/mo, while Iterable is quote-based.
Mailchimp
Mailchimp is one of the world's most popular email marketing and marketing automation plat
verified 2d ago
$177
$240
Iterable
Iterable pricing is custom-quoted for all three plan tiers: Essential, Select, and Plus.
verified 4mo ago
$177
$240
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Standard
$240/yr
year 1 license · flat plan price
Pricing model unknown
Pricing model unknown
no public list price found
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
No Vendr data
—
Not in Vendr's deal flow
Median annual
$177/yr
Vendr · n=4 · limited data
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
61 sourced facts
56 hidden-cost · 2 contract · 3 review platforms
Last verified
2d ago
Confidence
High confidence
Sources
5 sourced facts
1 hidden-cost · 3 contract · Vendr median
Last verified
4mo ago
Confidence
Medium confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 04
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
Mailchimp
Iterable
Auto-renewal
Yes
Yes
Cancellation
—
30, 60, or 90 days before the term ends
Commitment
✓
Monthly plans; Premium starts at $350/month (15% off the first 12 months for 10,000+ contacts)
Annual contracts are standard
Price escalation
Users report price increase email notifications with blank old/new price fields; no published escalation schedule
5-10%
Can downgrade
✓
Yes
—
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Mailchimp and Iterable both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Mailchimp | Iterable |
|---|---|---|
| Free | Free /month | Custom |
| Essentials | $13 /month | Custom |
| Standard | $20 /month | Custom |
| Premium | $350 /month | — |
Contract Terms
| Term | Mailchimp | Iterable |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | — | 30, 60, or 90 days before the term ends |
| Minimum commitment | Monthly plans; Premium starts at $350/month (15% off the first 12 months for 10,000+ contacts) | Annual contracts are standard |
| Price escalation | Users report price increase email notifications with blank old/new price fields; no published escalation schedule | 5-10% |
| Can downgrade | Yes | — |