Mailchimp vs Iterable
Marketing Automation pricing comparison · 2026
Mailchimp pricing ranges from $0–$350/month, while Iterable uses custom pricing. Iterable is typically 100% more affordable, though your actual cost depends on tier and team size.
VS
Mailchimp and Iterable both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Mailchimp | Iterable |
|---|---|---|
| Free | Free /month | Custom |
| Essentials | $13 /month | Custom |
| Standard | $20 /month | Custom |
| Premium | $350 /month | — |
Market Intelligence
Mailchimp
- Median annual cost
- $500
- Based on
- 410 deals
Iterable
- Median annual cost
- $177
- Based on
- 4 deals
Contract Terms
| Term | Mailchimp | Iterable |
|---|---|---|
| Auto-renewal | Yes | — |
| Cancellation | Cancel anytime; no refunds for unused portion of billing period | — |
| Minimum commitment | None; month-to-month by default | — |
| Price escalation | 15-30% of license costs | — |