Semrush (with AI) vs Frase
AI SEO Tools pricing comparison · 2026
Semrush (with AI) pricing ranges from $0–$549/month, while Frase ranges from $49–$299/per month. Frase is typically 48% more affordable, though your actual cost depends on tier and team size.
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Semrush (with AI) and Frase both operate in the ai seo tools category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Semrush (with AI) | Frase |
|---|---|---|
| Free Account | Free /month | $49 /per month |
| Pro (Classic SEO) | $139.95 /month | $129 /per month |
| Guru (Classic SEO) | $249.95 /month | $299 /per month |
| Business (Classic SEO) | $499.95 /month | Custom |
| Semrush One - Starter | $199 /month | — |
| Semrush One - Pro+ | $299 /month | — |
| Semrush One - Advanced | $549 /month | — |
| Enterprise | Custom | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Semrush (with AI)
3 scenarios$0/month (free tier with basic features)
Solo / Getting Started
$299/month
Growing Business
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Frase
3 scenarios$49/month
Starter Setup
$129/month
Growing Business
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Market Intelligence
Semrush (with AI)
- Median annual cost
- $1,199
- Based on
- 33 deals
Frase
- Median annual cost
- $588
- Based on
- 33 deals
Contract Terms
| Term | Semrush (with AI) | Frase |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Must cancel before trial ends or before renewal date; extremely difficult cancellation process requiring customer service interaction | 5 days before billing |
| Minimum commitment | Monthly or annual commitment depending on plan selected | 1 month |
| Price escalation | — | Users report unexpected fee increases without notification |
| Can downgrade | No | No |