Ahrefs vs Semrush (with AI)
AI SEO Tools pricing comparison · 2026
Ahrefs pricing ranges from $0–$449/month, while Semrush (with AI) ranges from $0–$549/month. Ahrefs is typically 10% more affordable, though your actual cost depends on tier and team size.
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Ahrefs and Semrush (with AI) both operate in the ai seo tools category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Ahrefs | Semrush (with AI) |
|---|---|---|
| Free | Free /user/month | Free /month |
| Lite | $129 /user/month | $139.95 /month |
| Standard | $249 /user/month | $249.95 /month |
| Advanced | $449 /user/month | $499.95 /month |
| Enterprise | Custom | $199 /month |
| Semrush One - Pro+ | — | $299 /month |
| Semrush One - Advanced | — | $549 /month |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Ahrefs
3 scenarios$0/month (free tier with basic features)
Solo / Getting Started
$249/month
Growing Business
$1,499/month
Enterprise Setup
Semrush (with AI)
3 scenarios$0/month (free tier with basic features)
Solo / Getting Started
$299/month
Growing Business
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Market Intelligence
Ahrefs
- Median annual cost
- $1,199
- Based on
- 171 deals
Semrush (with AI)
- Median annual cost
- $1,199
- Based on
- 33 deals