Looka vs Figma
AI Design Tools pricing comparison · 2026
Looka pricing ranges from $20–$96/one-time / year, while Figma ranges from $0–$90/user/month. Figma is typically 62% more affordable, though your actual cost depends on tier and team size.
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Looka and Figma both operate in the ai design tools category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Looka | Figma |
|---|---|---|
| Basic Logo Package | Custom | Free /user/month |
| Premium Logo Package | Custom | $20 /user/month (Full Seat) |
| Brand Kit Subscription | $96 / | Custom |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Looka
6 scenarios$20
Side Project / Personal Brand
one-time (Basic Logo) - Single PNG file suitable for web use; upgrade to $65 Premium for vector files if print is needed
$96/year (Brand Kit)
New Startup Launch
Includes premium logo files, 300+ branded templates, social media assets, and brand guidelines all auto-generated from your logo
$129/year (Brand Kit Web)
Small Business with Website
Complete branding suite plus an AI-generated, mobile-responsive website with custom domain support
Figma
3 scenarios$0/month (free tier with basic features)
Solo / Getting Started
$20/month
Growing Business
plus potential add-ons
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Contract Terms
| Term | Looka | Figma |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Email customer support anytime | — |
| Minimum commitment | 1 year for Brand Kit Subscription | — |
| Price escalation | — | The first price increase on the base paid plan since launch was in March 2025 |
| Can downgrade | Yes | Yes |