Clay vs Apollo.io Pricing 2026
Complete pricing comparison between Clay and Apollo.io. Find out which ai sales tool is right for you.
Clay pricing ranges from $0–$720/month, while Apollo.io ranges from $0–$149/user/month. Apollo.io is typically 76% more affordable, though your actual cost depends on tier and team size.
The right choice between Clay and Apollo.io depends on your specific requirements: team size, feature needs, and integration requirements all affect which option delivers better value.
See the tier-by-tier breakdown below to compare specific plans, or use our calculators to estimate costs: Clay calculator | Apollo.io calculator
Comparing Clay and Apollo.io for AI Sales solutions in 2026. This comparison covers pricing tiers, features, and value for different business sizes.
Pricing Tier Comparison
| Tier | Clay | Apollo.io |
|---|---|---|
| Free | Free /month | Free /month |
| Starter | $149 /month | $59 /month |
| Explorer | $349 /month | $99 /month |
| Pro | $800 /month | $149 /month |
| Enterprise | Custom | Custom |
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Our Verdict
Choose Clay if their feature set aligns better with your use case. Choose Apollo.io if their platform better fits your specific requirements.
Frequently Asked Questions
01 Which is cheaper: Clay or Apollo.io?
Both platforms offer custom pricing that varies based on company size, features needed, and contract terms. Request quotes from both vendors to compare at your specific usage level.
02 How does Clay pricing compare to Apollo.io?
Clay offers 5 pricing tiers starting with Free, while Apollo.io has 5 tiers beginning with Free. Clay's median price is around $314 while Apollo.io's is $74.
03 Which is better for small businesses: Clay or Apollo.io?
Both platforms typically target mid-market and enterprise customers with custom pricing. Small businesses should request quotes from both and compare feature-to-price ratios based on their specific needs.