Qualtrics renames plans (CoreXM, XM for Customer Experience, XM for Employee Experience, XM for Strategy & Research) in February 2026
On February 4, 2026, Qualtrics restructured its pricing plans (CoreXM, XM for Customer Experience, XM for Employee Experience, XM for Strategy & Research).
Before & after
Before
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CoreXMResearch CoreCustomer ExperienceEnterprise
After
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CoreXMXM for Customer ExperienceXM for Employee ExperienceXM for Strategy & Research
Current price (live)
How we detected this
This change was flagged by our agent-driven pricing pipeline on February 4, 2026. We continuously re-extract each product's public pricing page and compare against our last verified snapshot; when we detect a real price movement, a second validation layer confirms the change before it's published here. See our methodology for more.
Source
qualtrics.com Official Qualtrics pricing pageWe link to the vendor's own pricing page as the source of truth. Vendors can claim their profile to correct anything that's wrong.