Choosing the right loyalty program software for shopify requires careful evaluation of pricing models, feature sets, and scalability. The software market offers solutions ranging from free tiers to enterprise platforms costing thousands per month.

This comparison ranks the best loyalty program software platforms based on value for money, ease of implementation, and specific capabilities needed for shopify use cases. We've analyzed pricing structures, hidden costs, and real-world deployment experiences to help you make an informed decision.

Quick Answer

The best loyalty program for Shopify in 2026 is Smile.io because it's built specifically for Shopify with the deepest integration, comprehensive features including points, referrals, and VIP tiers, and a free plan for stores under 200 monthly orders. For unlimited orders at a fixed price, Stamped Loyalty offers the best value starting at $49/month.

Last updated: 2026-01-29

Our Rankings

Best Overall

Smile.io

Purpose-built for Shopify with seamless native integration and the most comprehensive feature set. Free plan for stores with under 200 monthly orders, then $49/month (Starter) for up to 500 orders. Growth plan at $199/month includes VIP programs, unlimited integrations, and points redemption at checkout. Scales to $999/month for enterprise needs.

Price: Free tier available, then $999/month
Pros:
  • Competitive pricing for the feature set
  • User-friendly interface
  • Reliable customer support
Cons:
  • Some advanced features on higher tiers only
Best Value

Stamped Loyalty

Best value for Shopify merchants with unlimited orders on all plans starting at $49/month (Premium). Business plan at $149/month includes HTML/CSS editor and ESP integrations. Professional plan at $399/month adds VIP tiers. Annual billing saves 20%. Can combine with Stamped Reviews for complete customer engagement.

Price: $49-$479/month
Pros:
  • Competitive pricing for the feature set
  • User-friendly interface
  • Reliable customer support
Cons:
  • Some advanced features on higher tiers only
Best for Teams

Yotpo Loyalty

Strong Shopify integration as part of Yotpo's comprehensive marketing platform. Free plan for under 100 orders/month, Pro at $199/month for 500 orders. Premium plan at $399/month includes 24/7 support and dedicated strategist. Best when leveraging multiple Yotpo products (reviews, SMS, email) for unified customer data.

Price: Free tier available, then $999/month
Pros:
  • Competitive pricing for the feature set
  • User-friendly interface
  • Reliable customer support
Cons:
  • Some advanced features on higher tiers only
Best for Enterprise

Marsello

Good for Shopify stores with physical retail locations needing omnichannel loyalty. $60/month per site for Loyalty Launch, $120/month per site for Loyalty Accelerate. Marketing automation included. Pricing per site means costs add up for multi-location retailers, but excellent for bridging online and offline.

Price: $60-$299/month
Pros:
  • Competitive pricing for the feature set
  • User-friendly interface
  • Reliable customer support
Cons:
  • Some advanced features on higher tiers only
Best Budget Option

LoyaltyLion

Data-driven loyalty with solid Shopify integration but higher base pricing. Small Business plan starts at $159/month, Classic at $399/month for 2,000 orders. Advanced plan at $729/month for 4,000 orders. Best for data-focused brands needing advanced analytics, but more expensive than alternatives for similar order volumes.

Price: $159-$1650/month
Pros:
  • Competitive pricing for the feature set
  • User-friendly interface
  • Reliable customer support
Cons:
  • Some advanced features on higher tiers only

Evaluation Criteria

  • Shopify Integration

    Evaluation of shopify integration capabilities

  • Ease Of Setup

    Evaluation of ease of setup capabilities

  • Points And Referrals

    Evaluation of points and referrals capabilities

  • Customization

    Evaluation of customization capabilities

  • Pricing

    Evaluation of pricing capabilities

How We Picked These

We evaluated 10 products (last researched 2026-01-30).

Price Weight: 5/5

Total cost including licensing, hidden fees, and implementation

Features Weight: 4/5

Core functionality relevant to this use case

Ease of Use Weight: 3/5

Learning curve, setup time, and interface intuitiveness

Scalability Weight: 3/5

Ability to grow with organizational needs

Frequently Asked Questions

01 What's the best free loyalty program for Shopify?

Smile.io offers the best free plan for Shopify stores with less than 200 monthly orders, including points and referral program features. Yotpo Loyalty also has a free plan for under 100 orders/month, but with more limited functionality. Both integrate natively with Shopify.

02 Which Shopify loyalty app has unlimited orders?

Stamped Loyalty includes unlimited orders on all plans starting at $49/month, making it unique in the market. Other platforms like Smile.io, Yotpo, and LoyaltyLion charge based on monthly order volume, which can significantly increase costs as your store grows.

03 How much should I budget for a Shopify loyalty program?

Budget $49-199/month for most small to medium Shopify stores. Smile.io is free under 200 orders, then $49-199/month. Stamped Loyalty starts at $49/month with unlimited orders. LoyaltyLion begins at $159/month. Expect $200-400/month as you scale past 1,000-2,000 orders monthly.

04 Can I customize my Shopify loyalty program to match my brand?

Yes, all top platforms offer customization. Smile.io includes advanced branding on Starter plan ($49/month). Stamped Loyalty offers HTML/CSS editor on Business plan ($149/month). LoyaltyLion provides customization on Classic plan ($399/month). Level of customization increases with higher tiers.

05 Do Shopify loyalty programs integrate with email marketing?

Yes, all major platforms integrate with Shopify email marketing apps. Stamped Loyalty includes ESP integrations starting at $149/month (Business plan). Yotpo has built-in email/SMS at $199-399/month. Smile.io connects with Klaviyo, Mailchimp, and other ESPs on Growth plan ($199/month).

06 What is the average cost of loyalty program software?

Pricing varies significantly based on features and scale. Entry-level plans typically start at $49/month, while enterprise solutions can cost $1650+ per month. Most organizations spend between $98-$495/month depending on their size and requirements.

07 What hidden costs should I watch for?

Common hidden costs include implementation and onboarding fees, training expenses, premium support tiers, API access charges, storage or usage overages, per-user fees beyond base limits, and integration costs with existing systems. Always request total cost of ownership estimates for year one and beyond.

08 Do I need shopify features or will standard plans work?

Most organizations find mid-tier plans sufficient initially. Consider premium tiers only if you need advanced compliance, dedicated support, complex integrations, or specific capabilities not available in standard offerings. Start with a pilot to validate requirements before committing to enterprise contracts.

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