Equity Management solutions have become essential tools for startups teams looking to streamline operations and improve efficiency. The market offers a wide range of options, from enterprise-grade platforms with comprehensive feature sets to nimble solutions optimized for specific workflows. Choosing the right equity management platform requires careful evaluation of pricing models, feature depth, integration capabilities, and long-term scalability.

When evaluating equity management for startups needs, the most critical factors include transparent pricing with no hidden fees, intuitive interfaces that reduce training time, robust API access for custom integrations, and responsive support teams. This guide compares 5 leading platforms based on real-world usage, pricing analysis, and hands-on testing to help you make an informed decision for your startups requirements.

Quick Answer

The best equity management for startups in 2026 is Pulley at $120/month for 25 stakeholders with transparent pricing and 45-minute setup. AngelList Stack offers the most affordable option (free to $300/month) with innovative team member-based pricing where investors don't count. Carta Launch is free for companies under $1M raised with up to 25 stakeholders.

Last updated: 2026-01-30

Our Rankings

Best Overall

Pulley

Best value at $120/month ($1,440/year) for 25 stakeholders with transparent pricing, 45-minute setup time, and unlimited admin users

Price: $1440-$21600/month
Pros:
  • Comprehensive feature set
  • Strong API support
  • Active development
Cons:
  • Higher price point
Best Value

AngelList Stack

Most affordable with team member-based pricing (free to $300/month) where investors don't count toward pricing, 58% cost savings vs stakeholder-based platforms

Price: Free tier available, paid plans from $10800/month
Pros:
  • Competitive pricing
  • Good documentation
  • Easy integration
Cons:
  • Steeper learning curve
Best for Teams

Carta

Free for companies under $1M raised with Carta Launch plan (up to 25 stakeholders), includes 409A valuations on paid plans starting at $280/year

Price: $280-$112000/month
Pros:
  • Team collaboration features
  • Flexible workflows
  • Solid performance
Cons:
  • Limited free tier
  • Complex pricing
Best for Enterprise

Ledgy

Best for European startups at €3/stakeholder/month (~$1,631-6,215/year) with strong multi-jurisdiction compliance and 70+ HRIS integrations

Price: $1631-$6215/month
Pros:
  • Enterprise-grade security
  • Dedicated support
  • Custom integrations
Cons:
  • Fewer integrations
Best for Startups

Capdesk

Best for UK startups at £119/month (~$1,528/year) with automated HMRC filings, EMI/CSOP support, and Companies House integration

Price: $1528-$4440/month
Pros:
  • Startup-friendly pricing
  • Quick setup
  • Scalable architecture
Cons:
  • Enterprise features locked

Evaluation Criteria

  • price
  • ease of use
  • setup time
  • transparent pricing

How We Picked These

We evaluated 5 products (last researched 2026-01-30).

Pricing Weight: 5/5

Total cost of ownership including hidden fees and implementation costs

Ease of Use Weight: 4/5

Learning curve, onboarding time, and user interface quality

Features Weight: 4/5

Core functionality and advanced capabilities for this use case

Integration Weight: 3/5

API quality, webhooks, and third-party integrations

Support Weight: 3/5

Documentation quality, response times, and support channels

Frequently Asked Questions

01 What's the cheapest equity management software for startups?

AngelList Stack is the most affordable, with pricing from free to $300/month using team member-based pricing (investors don't count). Carta Launch is free for companies under $1M raised with up to 25 stakeholders. Pulley starts at $120/month for transparent, predictable pricing.

02 How much should a startup budget for equity management?

Early-stage startups typically spend $120-300/month ($1,440-3,600/year) for equity management. Pulley costs $120/month for 25 stakeholders, while AngelList Stack ranges from free to $300/month. Carta's paid plans start at $280/year for Launch tier.

03 Do I need 409A valuations included?

409A valuations are recommended when issuing stock options to employees. Carta includes 409A valuations starting at the Build plan ($2,800/year). AngelList Stack includes them in the Growth plan. Pulley and Ledgy require third-party valuation providers.

04 Which platform has the fastest setup?

Pulley has the fastest setup at approximately 45 minutes average. This is significantly faster than Carta which can take up to 90 days for onboarding and migration.

05 Should European startups use different platforms?

Yes. Ledgy (€3/stakeholder/month) excels for European companies with multi-jurisdiction compliance and 70+ HRIS integrations. Capdesk (£119/month) is ideal for UK startups with automated HMRC and Companies House filings, EMI/CSOP support.

06 What features should startups teams prioritize in equity management?

Startups teams should prioritize ease of use, integration capabilities, and scalable pricing. Look for platforms with strong API support, comprehensive documentation, and flexible workflows that match your team size and growth plans.

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