Reverse ETL pricing across 5 tracked products: entry-tier median $0, top-tier median $350. Cheapest: Census. Most premium: Census. Updated April 2026.
Reverse ETL pricing varies across per-seat, per-usage, and enterprise-quoted tiers. Published list prices on vendor pricing pages form the basis of this benchmark; negotiated deals typically land 15-40% below list for teams over 20 seats.
Entry-tier median is $0, top-tier median $350. Negotiated enterprise deals typically land 15-40% below list.
| Product | Entry | Median | Top | Unit |
|---|---|---|---|---|
| Census | $0 | $350 | $350 | month |
| Grouparoo | $0 | $75 | $150 | month |
| Hightouch | $0 | $500 | $1,000 | month |
| Polytomic | $500 | $750 | $1,500 | month |
| RudderStack | $0 | $220 | $220 | month |
Low is the entry-tier price (often a free or starter plan). Median is the middle price across published tiers. High is the top published tier — enterprise contracts with negotiated discounts usually land 15-40% below the published high.
Across 5 tracked products, the entry-tier median is $0 and the top-tier median is $350. Individual products vary significantly — see the per-product table above.
Census has the lowest entry-tier price in our tracked set.
Census has the highest top-tier list price among tracked products.
Prices are sourced from vendor pricing pages and automatically re-checked. Any tier marked 'custom' has no public list price; negotiated deals aren't shown here.