Klaviyo SMS Free Plan 2026: What's Included & What's Not
Honest breakdown of the free tier limits and features
Klaviyo SMS costs Free to $35 per month as of March 2026. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
Yes, Klaviyo SMS offers a forever free plan as of March 2026. The free tier includes 2 features with limits on usage. Paid plans start at $35/month (Email + SMS). Pricing verified from 1 sources by CostBench.
Klaviyo SMS's free plan is available indefinitely with no time limit.
What's Included in the Free Plan
- 150 SMS/MMS credits/month
- Basic features
What's NOT Included (Paid Only)
- 1,250 SMS/MMS credits
- Mobile push notifications
- Email/chat support
You'll Need to Upgrade When...
- You exceed the user limit
- You need features like 1,250 SMS/MMS credits or Mobile push notifications
- You require premium support or SLA guarantees
- You need to remove branding or watermarks
- You need advanced integrations or API access
Hidden Restrictions on Free Plan
- Klaviyo SMS branding may appear on your content or communications
- Support is limited to community forums or email with longer response times
- Export options may be restricted or include watermarks
- API access is typically limited or not available
- Advanced reporting and analytics require paid plans
Free vs Paid: Which Do You Need?
Free Plan is Enough If...
- You're an individual or very small team
- You need only basic features
- You don't mind usage limits
- Branding on output is acceptable
- Community support is sufficient
You Need Paid If...
- Your team is growing beyond limits
- You need advanced features
- Professional branding is required
- You need priority support
- Integrations/API access is critical
Free vs Email + SMS Plan Comparison
| Free $0 | Email + SMS $35/month | |
|---|---|---|
| Features | 2 included | 3+ included |
| Support | Community/Email | Priority Support |
| Branding | Klaviyo SMS branding | Your branding |
| Best For | Testing SMS marketing | Businesses needing email and SMS together |
Frequently Asked Questions
01 Is Klaviyo SMS free?
Yes, Klaviyo SMS offers a forever free plan with 2 core features included. However, there are limits on users and features that may require upgrading.
02 What's included in Klaviyo SMS's free plan?
Klaviyo SMS's free plan includes: 150 SMS/MMS credits/month, Basic features. Key limits include basic usage caps.
03 What's NOT included in Klaviyo SMS's free plan?
The free plan excludes: 1,250 SMS/MMS credits, Mobile push notifications, Email/chat support. You'll also have Klaviyo SMS branding and limited support options.
04 When should I upgrade from Klaviyo SMS's free plan?
Consider upgrading when: you hit user or storage limits, need features like 1,250 SMS/MMS credits or Mobile push notifications, require premium support, or want to remove branding. The cheapest paid plan starts at $35/month.
05 Is Klaviyo SMS's free plan really free forever?
Yes, Klaviyo SMS's free plan is available indefinitely with no time limit. However, feature and usage limits may restrict what you can do without upgrading to a paid plan.