Hotjar Free Plan 2026: What's Included & What's Not
Honest breakdown of the free tier limits and features
Hotjar pricing varies by team size and features, ranging from $0 to $49 per month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
- Billing: Monthly and annual (save 15-20%)
- Hidden costs: Add ~35% for implementation, support, and training
Hotjar's free plan is available indefinitely with no time limit.
What's Included in the Free Plan
- Up to 200k monthly sessions
- Session replay
- Unlimited heatmaps
- 7 integrations
What's NOT Included (Paid Only)
- Starting at 7k sessions
- AI insights
- 13 months data retention
- 9 integrations
Free Plan Limits
| Limit | Free Plan | Paid Plans |
|---|---|---|
| sessions | 200000 | Unlimited/Higher |
You'll Need to Upgrade When...
- You exceed the user limit
- You need features like Starting at 7k sessions or AI insights
- You require premium support or SLA guarantees
- You need to remove branding or watermarks
- You need advanced integrations or API access
Hidden Restrictions on Free Plan
- Hotjar branding may appear on your content or communications
- Support is limited to community forums or email with longer response times
- Export options may be restricted or include watermarks
- API access is typically limited or not available
- Advanced reporting and analytics require paid plans
Free vs Paid: Which Do You Need?
Free Plan is Enough If...
- You're an individual or very small team
- You need only basic features
- You don't mind usage limits
- Branding on output is acceptable
- Community support is sufficient
You Need Paid If...
- Your team is growing beyond limits
- You need advanced features
- Professional branding is required
- You need priority support
- Integrations/API access is critical
Free vs Growth Plan Comparison
| Free $0 | Growth $49/month | |
|---|---|---|
| Features | 4 included | 4+ included |
| Support | Community/Email | Priority Support |
| Branding | Hotjar branding | Your branding |
| Best For | Getting started | Growing teams |
Frequently Asked Questions
01 Is Hotjar free?
Yes, Hotjar offers a forever free plan with 4 core features included. However, there are limits on sessions that may require upgrading.
02 What's included in Hotjar's free plan?
Hotjar's free plan includes: Up to 200k monthly sessions, Session replay, Unlimited heatmaps, 7 integrations. Key limits include sessions: 200000.
03 What's NOT included in Hotjar's free plan?
The free plan excludes: Starting at 7k sessions, AI insights, 13 months data retention, 9 integrations. You'll also have Hotjar branding and limited support options.
04 When should I upgrade from Hotjar's free plan?
Consider upgrading when: you hit user or storage limits, need features like Starting at 7k sessions or AI insights, require premium support, or want to remove branding. The cheapest paid plan starts at $49/month.
05 Is Hotjar's free plan really free forever?
Yes, Hotjar's free plan is available indefinitely with no time limit. However, feature and usage limits may restrict what you can do without upgrading to a paid plan.
Get Hotjar pricing updates
We'll notify you when pricing changes or new free features are added.