Trustpilot Free Plan 2026: What's Included & What's Not
Honest breakdown of the free tier limits and features
Trustpilot pricing varies by team size and features, ranging from $299 to $1.1K per month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
- Billing: Monthly and annual (save 15-20%)
- Hidden costs: Add ~35% for implementation, support, and training
Trustpilot offers a freemium model with limited features; upgrade to unlock more.
What's Included in the Free Plan
- Claim your business profile on Trustpilot
- Display reviews publicly on Trustpilot.com
- Basic profile customization
- Respond to reviews
- Send manual review invitations
- 1 user account
- Trustpilot branding on all displays
- Basic insights and analytics
- Community support only
What's NOT Included (Paid Only)
- Up to 200 automated review invitations per month
- 8 review widgets for website display
- 3 user accounts for team collaboration
- Basic analytics and reporting
- Custom domain (reviews.yourdomain.com)
- Remove Trustpilot branding from widgets
- Email and chat support
- Review request templates
- Basic sentiment analysis
- Review response management
- Star rating display on website
Free Plan Limits
| Limit | Free Plan | Paid Plans |
|---|---|---|
| users | 1 user account | Unlimited/Higher |
| invitations | Manual review invitations only | Unlimited/Higher |
| widgets | Basic widgets with Trustpilot branding | Unlimited/Higher |
You'll Need to Upgrade When...
- You exceed the user limit
- You need features like Up to 200 automated review invitations per month or 8 review widgets for website display
- You require premium support or SLA guarantees
- You need to remove branding or watermarks
- You need advanced integrations or API access
Hidden Restrictions on Free Plan
- Trustpilot branding may appear on your content or communications
- Support is limited to community forums or email with longer response times
- Export options may be restricted or include watermarks
- API access is typically limited or not available
- Advanced reporting and analytics require paid plans
Free vs Paid: Which Do You Need?
Free Plan is Enough If...
- You're an individual or very small team
- You need only basic features
- You don't mind usage limits
- Branding on output is acceptable
- Community support is sufficient
You Need Paid If...
- Your team is growing beyond limits
- You need advanced features
- Professional branding is required
- You need priority support
- Integrations/API access is critical
Free vs Plus Plan Comparison
| Free $0 | Plus $259/per domain/month | |
|---|---|---|
| Features | 9 included | 11+ included |
| Support | Community/Email | Priority Support |
| Branding | Trustpilot branding | Your branding |
| Best For | Very small businesses or startups that want a basic presence on Trustpilot and are just starting to collect reviews | Small to medium businesses that need automated review collection and website integration with basic branding control |
Frequently Asked Questions
01 Is Trustpilot free?
Yes, Trustpilot offers a freemium plan with 9 core features included. However, there are limits on users, invitations that may require upgrading.
02 What's included in Trustpilot's free plan?
Trustpilot's free plan includes: Claim your business profile on Trustpilot, Display reviews publicly on Trustpilot.com, Basic profile customization, Respond to reviews, Send manual review invitations, and 4 more features. Key limits include users: 1 user account, invitations: Manual review invitations only, widgets: Basic widgets with Trustpilot branding.
03 What's NOT included in Trustpilot's free plan?
The free plan excludes: Up to 200 automated review invitations per month, 8 review widgets for website display, 3 user accounts for team collaboration, Basic analytics and reporting, Custom domain (reviews.yourdomain.com). You'll also have Trustpilot branding and limited support options.
04 When should I upgrade from Trustpilot's free plan?
Consider upgrading when: you hit user or storage limits, need features like Up to 200 automated review invitations per month or 8 review widgets for website display, require premium support, or want to remove branding. The cheapest paid plan starts at $259/per domain/month.
05 Is Trustpilot's free plan really free forever?
Yes, Trustpilot's free plan is available indefinitely with no time limit. However, feature and usage limits may restrict what you can do without upgrading to a paid plan.
Get Trustpilot pricing updates
We'll notify you when pricing changes or new free features are added.