RudderStack Free Plan 2026: What's Included & What's Not
Honest breakdown of the free tier limits and features
RudderStack pricing varies by team size and features, ranging from $0 to $1.5K per month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
- Billing: Monthly and annual (save 15-20%)
- Hidden costs: Add ~35% for implementation, support, and training
RudderStack's free plan is available indefinitely with no time limit.
What's Included in the Free Plan
- 1 million monthly events
- 15+ SDK sources
- 180+ cloud destinations
- Up to 10 connections
- 10+ warehouse/data lake destinations
- Event streaming
What's NOT Included (Paid Only)
- 3 million monthly events
- All Free features
- Overage billing available
- Priority support
Free Plan Limits
| Limit | Free Plan | Paid Plans |
|---|---|---|
| events | 1M/month | Unlimited/Higher |
| connections | 10 | Unlimited/Higher |
You'll Need to Upgrade When...
- You exceed the user limit
- You need features like 3 million monthly events or All Free features
- You require premium support or SLA guarantees
- You need to remove branding or watermarks
- You need advanced integrations or API access
Hidden Restrictions on Free Plan
- RudderStack branding may appear on your content or communications
- Support is limited to community forums or email with longer response times
- Export options may be restricted or include watermarks
- API access is typically limited or not available
- Advanced reporting and analytics require paid plans
Free vs Paid: Which Do You Need?
Free Plan is Enough If...
- You're an individual or very small team
- You need only basic features
- You don't mind usage limits
- Branding on output is acceptable
- Community support is sufficient
You Need Paid If...
- Your team is growing beyond limits
- You need advanced features
- Professional branding is required
- You need priority support
- Integrations/API access is critical
Free vs Starter Plan Comparison
| Free $0 | Starter $500/per month (3M events) | |
|---|---|---|
| Features | 6 included | 4+ included |
| Support | Community/Email | Priority Support |
| Branding | RudderStack branding | Your branding |
| Best For | Startups and small teams getting started | Growing teams with increasing event volume |
Frequently Asked Questions
01 Is RudderStack free?
Yes, RudderStack offers a forever free plan with 6 core features included. However, there are limits on events, connections that may require upgrading.
02 What's included in RudderStack's free plan?
RudderStack's free plan includes: 1 million monthly events, 15+ SDK sources, 180+ cloud destinations, Up to 10 connections, 10+ warehouse/data lake destinations, and 1 more features. Key limits include events: 1M/month, connections: 10.
03 What's NOT included in RudderStack's free plan?
The free plan excludes: 3 million monthly events, All Free features, Overage billing available, Priority support. You'll also have RudderStack branding and limited support options.
04 When should I upgrade from RudderStack's free plan?
Consider upgrading when: you hit user or storage limits, need features like 3 million monthly events or All Free features, require premium support, or want to remove branding. The cheapest paid plan starts at $500/per month (3M events).
05 Is RudderStack's free plan really free forever?
Yes, RudderStack's free plan is available indefinitely with no time limit. However, feature and usage limits may restrict what you can do without upgrading to a paid plan.
Get RudderStack pricing updates
We'll notify you when pricing changes or new free features are added.