Quick Answer
Last verified:

AppFolio pricing varies by team size and features, ranging from $1.4 to $5 per unit/month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available
  • Billing: Monthly and annual (save 15-20%)
  • Hidden costs: Add ~35% for implementation, support, and training
Last verified: January 2026 | Sources: 0 pricing pages and reviews
+40-60% above list price

Hidden Costs Breakdown

1

Mandatory annual contract - AppFolio requires annual contracts that automatically renew, with no month-to-month option, locking you into 12-month commitments

2

No free trial available - Unlike competitors, AppFolio does not offer a free trial period, requiring commitment before testing the platform

3

50-unit minimum for Core plan - You must manage at least 50 units to qualify for the entry-level Core plan, pricing out smaller landlords

4

Phone support only on Plus/Max - Core plan users cannot call for support and must rely on email/chat, which can delay urgent issue resolution

5

Setup and onboarding fees - While not always disclosed upfront, some users report implementation fees for initial setup and data migration

6

Training costs - Comprehensive training sessions may incur additional costs beyond basic onboarding

7

Payment processing fees - Online rent collection and payment processing typically include transaction fees not reflected in per-unit pricing

8

Credit card fees - Tenants paying by credit card face fees around 2.95%, which may reduce adoption of online payments

9

Data migration complexity - Moving existing property data into AppFolio can require consultant help at additional cost

10

Integration limitations - Core plan has limited third-party integrations, requiring upgrades for full connectivity

11

Customization requires upgrade - Custom fields and advanced customizations only available in Max plan at $5/unit

12

Contract termination complexity - Annual contracts mean you cannot easily switch providers mid-contract without penalties

13

Price increases on renewal - Per-unit pricing may increase at annual renewal with limited notice periods

14

Limited offline functionality - Platform requires consistent internet connectivity; offline access is minimal

15

Additional user fees - Some implementations charge for additional staff user accounts beyond a certain limit

Example: True Cost for 25 Users

License (25 × $3 × 12) $900/yr
Implementation (one-time) +$15,000–$50,000
Premium Support (20%) +$180/yr
Training (25 × $500) +$12,500
Admin (part-time) +$15,000–$25,000/yr
Year 1 Total $26,350–$61,440
That's 1.8–2.5× the advertised license price.

Frequently Asked Questions

01 What hidden costs should I budget for with AppFolio?

Beyond the license fee, budget for implementation ($5K-$100K+), training ($500-$2K per user), premium support (15-20% of license), and admin costs. Most companies see 40-60% higher total cost than the listed price.

02 Does AppFolio charge for implementation?

AppFolio doesn't include implementation in the license cost. Implementation is typically done by partners and costs range from $5,000 for basic setup to $100,000+ for enterprise deployments with customization.

03 How much does AppFolio support cost?

Basic support is included, but premium support (faster response times, 24/7 availability) typically adds 15-20% to your annual contract. This can be thousands of dollars per year for larger deployments.

04 Are there storage costs with AppFolio?

Most AppFolio plans include limited storage. Once you exceed the included amount, you'll pay overage fees which can range from $50-$500+ per month depending on data volume.

05 What add-ons cost extra with AppFolio?

Many features marketed as part of AppFolio are actually add-ons: advanced reporting, API access, integrations, and specialized modules. Each can add $10-$100+ per user per month.

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