Quick Answer
Last verified:

Appcues pricing varies by team size and features, ranging from $249 to $879 per month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available
  • Billing: Monthly and annual (save 15-20%)
  • Hidden costs: Add ~35% for implementation, support, and training

Appcues offers 3 pricing tiers: Essentials, Growth, Enterprise. Standard paid plans include Essentials at $300/undefined, Growth at $879/undefined. The Growth plan is growing product-led companies.

Compared to other digital adoption platforms software, Appcues is positioned at the premium price point.

Last verified: February 2026 | Sources: 0 pricing pages and reviews

All Appcues Plans & Pricing

Plan Monthly Annual Best For
Essentials $300 / $249 /Save 17% Small product teams
Growth $879 / $750 /Save 15% Growing product-led companies
Enterprise Contact Contact Large enterprises
View all features by plan

Essentials

  • Up to 1,000 MAUs
  • 5 user licenses
  • 50 audience segments
  • Event tracking

Growth

  • Up to 1,000 MAUs
  • 15 user licenses
  • 100 audience segments
  • Premium integrations (Slack, Salesforce, Marketo)

Enterprise

  • Unlimited MAUs
  • Unlimited user licenses
  • Custom integrations
  • Dedicated support

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Hidden Costs to Budget For

Watch for 4 hidden costs
  • Costs increase with Monthly Active Users (MAU)
  • Localization features on higher tiers
  • Premium integrations require Growth or Enterprise
  • Annual billing required for Start and Grow plans
Tip

Ask your Appcues sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Frequently Asked Questions

01 How much does Appcues cost?

Pricing varies by plan. Check the official pricing page for current rates.

02 Does Appcues have a free tier?

Check the pricing section above for free tier availability.

03 What are the main features of Appcues?

Key features include the items listed in the pricing tiers above.

04 Is Appcues worth the price?

Value depends on your specific needs and use case. Compare features across plans.