Segment Free Plan 2026: What's Included & What's Not
Honest breakdown of the free tier limits and features
Segment pricing varies by team size and features, ranging from $0 to $1K per month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
- Billing: Monthly and annual (save 15-20%)
- Hidden costs: Add ~35% for implementation, support, and training
Segment's free offering is a time-limited trial to test the full product.
What's Included in the Free Plan
- 1,000 Monthly Tracked Users (MTUs)
- 2 sources
- 700+ integrations
- 1 data warehouse destination
- 500,000 Reverse ETL records/month
- Community support
- 14-day free trial
What's NOT Included (Paid Only)
- 10,000 Monthly Tracked Users (MTUs)
- Unlimited sources
- Unlimited warehouse destinations
- 1,000,000 Reverse ETL records/month
- Public API access
- All Free features
Free Plan Limits
| Limit | Free Plan | Paid Plans |
|---|---|---|
| MTUs | 1,000/month | Unlimited/Higher |
| Sources | 2 | Unlimited/Higher |
| Warehouses | 1 | Unlimited/Higher |
| Reverse ETL | 500,000 records/month | Unlimited/Higher |
You'll Need to Upgrade When...
- You exceed the user limit
- You need features like 10,000 Monthly Tracked Users (MTUs) or Unlimited sources
- You require premium support or SLA guarantees
- You need to remove branding or watermarks
- You need advanced integrations or API access
Hidden Restrictions on Free Plan
- Segment branding may appear on your content or communications
- Support is limited to community forums or email with longer response times
- Export options may be restricted or include watermarks
- API access is typically limited or not available
- Advanced reporting and analytics require paid plans
Free vs Paid: Which Do You Need?
Free Plan is Enough If...
- You're an individual or very small team
- You need only basic features
- You don't mind usage limits
- Branding on output is acceptable
- Community support is sufficient
You Need Paid If...
- Your team is growing beyond limits
- You need advanced features
- Professional branding is required
- You need priority support
- Integrations/API access is critical
Free vs Team Plan Comparison
| Free $0 | Team $120/month | |
|---|---|---|
| Features | 7 included | 7+ included |
| Support | Community/Email | Priority Support |
| Branding | Segment branding | Your branding |
| Best For | Early-stage startups and developers testing customer data infrastructure | Growing teams needing more data sources and warehouse destinations |
Frequently Asked Questions
01 Is Segment free?
Yes, Segment offers a free trial plan with 7 core features included. However, there are limits on mtus, sources that may require upgrading.
02 What's included in Segment's free plan?
Segment's free plan includes: 1,000 Monthly Tracked Users (MTUs), 2 sources, 700+ integrations, 1 data warehouse destination, 500,000 Reverse ETL records/month, and 2 more features. Key limits include MTUs: 1,000/month, Sources: 2, Warehouses: 1.
03 What's NOT included in Segment's free plan?
The free plan excludes: 10,000 Monthly Tracked Users (MTUs), Unlimited sources, Unlimited warehouse destinations, 1,000,000 Reverse ETL records/month, Public API access. You'll also have Segment branding and limited support options.
04 When should I upgrade from Segment's free plan?
Consider upgrading when: you hit user or storage limits, need features like 10,000 Monthly Tracked Users (MTUs) or Unlimited sources, require premium support, or want to remove branding. The cheapest paid plan starts at $120/month.
05 Is Segment's free plan really free forever?
Segment's free offering is actually a time-limited trial, not a forever-free plan. After the trial period, you'll need to subscribe to a paid plan to continue using the service.
Get Segment pricing updates
We'll notify you when pricing changes or new free features are added.