Quick Answer
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Treasure Data pricing varies by team size and features, ranging from $100K to $750K per year in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available
  • Billing: Monthly and annual (save 15-20%)
  • Hidden costs: Add ~35% for implementation, support, and training

Treasure Data offers 2 pricing tiers: Intelligent CDP, AI Marketing Cloud. The AI Marketing Cloud plan is marketing teams seeking ai-powered optimization.

Compared to other customer data platforms software, Treasure Data is positioned at the premium price point.

Last verified: February 2026 | Sources: 4 pricing pages and reviews

Treasure Data is an enterprise customer data platform that pioneered the hybrid CDP architecture, allowing data to reside in customer-owned cloud environments while providing centralized management and activation capabilities. In August 2025, the company introduced its 'No Compute' pricing model that eliminates query and activation fees, charging only for stored profiles and events.

This pricing innovation addresses a major pain point of traditional CDPs where compute costs could become unpredictable and expensive. Treasure Data is particularly strong for large enterprises with complex data governance requirements and organizations that need to keep data within their own infrastructure.

All Treasure Data Plans & Pricing

Plan Monthly Annual Best For
Intelligent CDP Contact Contact Organizations implementing foundational CDP
AI Marketing Cloud Contact Contact Marketing teams seeking AI-powered optimization
View all features by plan

Intelligent CDP

  • Unified data ingestion
  • Profile unification
  • Segmentation and audience management
  • Batch audience activation
  • Journey orchestration
  • AI Agent Foundry

AI Marketing Cloud

  • Intelligent CDP base features
  • Engagement AI Suite
  • Personalization AI Suite
  • Creative AI Suite
  • Flexible consumption credits
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Hidden Costs to Budget For

Watch for 7 hidden costs
  • Data storage overages: Long-term historical data retention beyond included tiers incurs additional fees
  • Implementation costs: Typical implementation takes 8-12 weeks and can cost $30K-$100K+ depending on complexity
  • Professional services: Strategic consulting, custom model development, and optimization services beyond included hours
  • Premium integrations: Custom or proprietary connectors beyond standard catalog may require development fees
  • Training programs: Comprehensive enterprise training and certification programs are additional
  • Data migration: Moving historical data from existing systems can incur significant one-time costs
  • Compute overages on legacy pricing: Customers on older pricing models may face compute charges (new 'No Compute' model eliminates this)
Tip

Ask your Treasure Data sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Frequently Asked Questions

01 How much does Treasure Data cost?

Treasure Data costs range from $100,000 to $750,000+ annually based on the number of customer profiles managed and behavioral event volume. The platform introduced a 'No Compute' pricing model in August 2025 that charges primarily for unified profiles and events without query/activation costs, making pricing more predictable than traditional CDPs.

02 Does Treasure Data have a free tier?

No, Treasure Data does not offer a free tier. However, they do provide free trials and pre-purchase testing opportunities before commitment. All plans require an annual contract and are enterprise-focused with minimum commitments starting around $100K annually, making it unsuitable for small businesses or startups.

03 What are the hidden costs of Treasure Data?

Hidden costs include implementation services ($30K-$100K+ for 8-12 week deployments), data storage overages for long-term retention, professional services for strategic consulting and custom ML model development, training programs, data migration from existing systems, and premium custom integrations. The new 'No Compute' model eliminates query overage fees that plagued older pricing structures.

04 What is Treasure Data's No Compute pricing model?

Introduced in August 2025, the 'No Compute' pricing model charges based on unified customer profiles and behavioral events only, with unlimited queries, segmentations, and activations included at no extra charge. This eliminates the fear of runaway compute bills common in traditional CDPs and provides more predictable monthly costs based on data volume rather than usage patterns.

05 How long does Treasure Data implementation take?

A typical Treasure Data implementation takes 8-12 weeks from contract signing to production launch. On a 1-10 scale for implementation complexity, Treasure Data is rated 3.8, making it less expensive and complex than the industry average for enterprise CDPs. Implementation costs typically range from $30K to $100K+ depending on data sources, integration complexity, and customization requirements.

06 Is Treasure Data suitable for mid-market companies?

Treasure Data can work for mid-market companies with significant data volumes, but the minimum annual commitment of $100K+ makes it expensive for smaller organizations. It's best suited for companies with 100,000+ customer profiles and complex data needs. Mid-market companies with simpler requirements may find better value in platforms like Segment or mParticle that offer lower entry points.