Quick Answer
Last verified:

Tealium pricing varies by team size and features, ranging from $80K to $400K per year in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available
  • Billing: Monthly and annual (save 15-20%)
  • Hidden costs: Add ~35% for implementation, support, and training
Last verified: February 2026 | Sources: 3 pricing pages and reviews
+40-60% above list price

Hidden Costs Breakdown

1

Event overages: Charges apply when exceeding contracted annual event volume, billed at usage-based rates

2

Implementation services: Professional services for setup typically $30K-$80K+ depending on complexity

3

Solution bundles discount: Purchasing AudienceStream alone costs more than bundled solutions with full suite

4

Premium integrations: Advanced or custom connectors beyond standard catalog may incur extra fees

5

Service hours: Additional consulting hours beyond included allocation charged separately

6

Data storage fees: Long-term historical data retention beyond standard periods

7

Training programs: Comprehensive team training and certification programs are additional

Example: True Cost for 25 Users

License (25 × $175000 × 12) $52,500,000/yr
Implementation (one-time) +$15,000–$50,000
Premium Support (20%) +$10,500,000/yr
Training (25 × $500) +$12,500
Admin (part-time) +$15,000–$25,000/yr
Year 1 Total $78,775,000–$84,060,000
That's 1.8–2.5× the advertised license price.

Frequently Asked Questions

01 What hidden costs should I budget for with Tealium?

Beyond the license fee, budget for implementation ($5K-$100K+), training ($500-$2K per user), premium support (15-20% of license), and admin costs. Most companies see 40-60% higher total cost than the listed price.

02 Does Tealium charge for implementation?

Tealium doesn't include implementation in the license cost. Implementation is typically done by partners and costs range from $5,000 for basic setup to $100,000+ for enterprise deployments with customization.

03 How much does Tealium support cost?

Basic support is included, but premium support (faster response times, 24/7 availability) typically adds 15-20% to your annual contract. This can be thousands of dollars per year for larger deployments.

04 Are there storage costs with Tealium?

Most Tealium plans include limited storage. Once you exceed the included amount, you'll pay overage fees which can range from $50-$500+ per month depending on data volume.

05 What add-ons cost extra with Tealium?

Many features marketed as part of Tealium are actually add-ons: advanced reporting, API access, integrations, and specialized modules. Each can add $10-$100+ per user per month.

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