Tealium Pricing 2026
Complete pricing guide with plans, hidden costs, and negotiation tips
Tealium pricing varies by team size and features, ranging from $80K to $400K per year in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
- Billing: Monthly and annual (save 15-20%)
- Hidden costs: Add ~35% for implementation, support, and training
Tealium offers 1 pricing tiers: Tealium Customer Data Hub. The Tealium Customer Data Hub plan is enterprise organizations with large data volumes.
Compared to other customer data platforms software, Tealium is positioned at the premium price point.
Tealium is an enterprise customer data platform that combines tag management with real-time CDP capabilities through its AudienceStream and Customer Data Hub products. The platform uses event-based pricing with costs determined by annual event volume and feature bundles selected.
Tealium is particularly strong for organizations that need comprehensive tag management alongside CDP functionality, though it requires significant enterprise commitments with no free tier or public pricing. Bundle discounts make purchasing the complete suite more economical than individual products.
All Tealium Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Tealium Customer Data Hub | Contact | Contact | Enterprise organizations with large data volumes |
View all features by plan
Tealium Customer Data Hub
- Event-based pricing
- AudienceStream CDP
- EventStream
- Tag management
- Custom integrations
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Frequently Asked Questions
01 How much does Tealium cost?
Tealium uses custom quote-based pricing with typical costs ranging from $80,000 to $400,000+ annually depending on event volume, required features, and whether you purchase bundled solutions. AudienceStream CDP alone starts around $80K-$150K, while the full Customer Data Hub suite typically ranges $150K-$400K+. No public standard pricing is available.
02 Does Tealium have a free tier?
No, Tealium does not offer a free tier, free trial, or freemium version. It is an enterprise-focused CDP requiring annual contracts with significant minimum commitments. All pricing is customized through direct sales contact based on your specific event volume and feature requirements.
03 What are the hidden costs of Tealium?
Hidden costs include event overage fees when exceeding annual volume (charged at usage-based rates), implementation services ($30K-$80K+), additional service/consulting hours beyond included allocation, premium or custom integration development, long-term data storage fees, and team training programs. Discounts are available when purchasing solution bundles vs individual products.
04 How is Tealium pricing structured?
Tealium pricing is based on the number of events collected with included service hours based on volume tier. The platform uses a 'pay in advance' subscription model where payment is based on annual volume purchased. Overages are charged on top of the contract price if you exceed annual volume. Bundled solutions (combining multiple Tealium products) offer better per-event rates.
05 What is included in Tealium AudienceStream CDP pricing?
AudienceStream CDP pricing includes event collection and processing at negotiated volume tiers, real-time audience building, visitor stitching and identity resolution, data enrichment, standard integrations, API access, and service hours based on your volume tier. Additional features like Predict ML, privacy management, and advanced connectors require the full Customer Data Hub bundle.
06 How does Tealium compare to Segment and mParticle?
Tealium ($80K-$400K annually) typically costs more than Segment ($25K-$200K) and mParticle ($75K-$300K) at comparable scales. Tealium uses event-based pricing similar to mParticle, but with less transparent pricing than Segment's MTU model. Tealium is strongest for enterprises needing tag management combined with CDP, but requires higher minimum commitments than competitors.