mParticle Pricing 2026
Complete pricing guide with plans, hidden costs, and negotiation tips
mParticle pricing varies by team size and features, ranging from $0 to $0 per year in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
- Billing: Monthly and annual (save 15-20%)
- Hidden costs: Add ~35% for implementation, support, and training
mParticle offers 1 pricing tiers: Consumption-Based. The Consumption-Based plan is enterprise consumer brands.
Compared to other customer data platforms software, mParticle is positioned at the budget-friendly price point.
mParticle is an enterprise customer data platform owned by Rokt that specializes in data aggregation and management with a unique credit-based pricing model. Unlike traditional user-based pricing, mParticle charges based on consumption with no caps on monthly users or events, providing more predictable costs for high-volume businesses.
The platform offers 250+ integrations and is particularly valued for its flexible composable architecture and strong customer support. The credit system allows organizations to allocate spending across features as needs evolve without hitting artificial usage limits.
All mParticle Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Consumption-Based | Contact | Contact | Enterprise consumer brands |
View all features by plan
Consumption-Based
- Unlimited real-time products
- Unlimited data inputs/destinations
- Unlimited warehouse connections
- No monthly caps
- Universal credits system
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Frequently Asked Questions
01 How much does mParticle cost?
mParticle uses custom credit-based pricing with an average annual cost of around $156,000 based on 2025-2026 data. Pricing varies significantly based on event volume, data storage needs, and activation requirements. You pre-purchase credits and spend them on any features with no usage caps on users or events.
02 Does mParticle have a free tier?
No, mParticle does not offer a free tier or free trial in the traditional sense. However, they do offer pre-purchase testing and evaluation periods. All plans require an upfront contractual credit commitment, making it an enterprise-focused solution rather than suitable for startups or small businesses.
03 What are the hidden costs of mParticle?
Hidden costs include credit overage fees when you exceed your allocation, implementation services ($20K-$50K+), professional services for strategic consulting, long-term data storage fees, custom integration development beyond standard connectors, and enterprise training programs. Unlike competitors, there are no caps on users or events within your credit allocation.
04 How does mParticle pricing compare to Segment?
mParticle uses flexible credit-based pricing (averaging $156K annually) with no user or event caps, while Segment uses MTU-based pricing ($25K-$200K annually) that can become expensive with high user volumes. mParticle is often viewed as more budget-friendly with predictable costs, though it offers fewer integrations (250 vs Segment's 450+). mParticle users report better customer support.
05 What is mParticle's composable pricing model?
mParticle's composable pricing uses universal credits that can be spent on any product or service with no feature gating. You estimate data usage, pre-purchase credits at negotiated rates (more credits = lower unit rates), and spend them flexibly as needs change. This consumption-based model provides cost predictability and avoids surprise overage bills common with user-based pricing.
06 Is mParticle suitable for small businesses?
mParticle is primarily enterprise-focused with no free tier and typical starting costs of $75K-$150K+ annually. It's not ideal for small businesses or startups. Companies seeking affordable CDP solutions should consider Segment's free tier (up to 1,000 users) or other entry-level platforms. mParticle's value proposition is strongest for mid-market to enterprise organizations with high event volumes.