Murf AI Pricing 2026

Murf AI pricing starts at $29/month for the Creator Lite plan and goes up to $199/month for the Business Plus plan. The Enterprise plan starts at $75/month for 5 users with custom pricing available. Annual billing saves 20-35% compared to monthly pricing. A free plan is available with 10 minutes of voice generation but no download capability.

Yes, Murf AI offers a free plan with 10 minutes of voice generation, 10 minutes of transcription, access to 300+ AI voices across 33 languages, and support for up to 3 users. However, the free plan does not allow downloads or commercial use. There's also a free trial for new users to test premium features before committing to a paid plan.

Murf AI offers 6 pricing tiers: Free ($0), Creator Lite ($29/month), Creator Plus ($49/month), Business Lite ($99/month), Business Plus ($199/month), and Enterprise (starting at $75/month for 5 users with custom pricing). Each tier provides increasing voice generation hours, from 10 minutes on Free to unlimited on Enterprise.

Murf AI costs between $23-$29/month for individual creators (Creator Lite annual/monthly) and $159-$199/month for teams (Business Plus annual/monthly). The Enterprise plan is structured differently at $60-$75 per 5 users per month, making it approximately $12-$15 per user when fully utilized.

Murf AI provides good value for teams that need high-quality AI voice generation with 200+ realistic voices across 20+ languages. The platform includes commercial usage rights, unlimited downloads, and integration with tools like Canva and Google Slides. However, businesses should budget for hidden costs like API charges ($0.03/1,000 characters) and voice cloning ($3,000+), which can significantly increase total costs.

Compared to alternatives like ElevenLabs, Resemble AI ($5-$699/month), Play.ht ($14.25/month starting), and Natural Reader ($9.99/month starting), Murf AI is positioned in the mid-to-premium range. ElevenLabs is considered a top competitor for voice quality, while Resemble AI offers more affordable starter plans at $5/month. Murf AI's strength is its comprehensive feature set and enterprise-grade security, though this comes at a higher price point.

Murf AI offers a 20% discount for annual billing across all plans. Some sources indicate up to 35% savings on annual plans compared to monthly billing. Volume-based discounts are available for API usage when scaling. Custom enterprise deals may offer additional discounts for multi-year commitments or large team deployments.

While Murf AI's public pricing pages do not explicitly mention nonprofit or education discounts, these are typically available through their Enterprise sales team. Contact Murf AI directly to inquire about special pricing for qualified nonprofits, educational institutions, or government organizations.

The Enterprise plan includes unlimited voice generation, transcription, and storage, 5+ editors with unlimited viewers, voice cloning capabilities (custom pricing), dedicated account manager, customer success manager, advanced collaboration tools, security assessment, PO & invoicing support, enterprise-grade security, and custom API solutions. Pricing starts at $75/month for 5 users with custom pricing available for larger deployments.

Murf AI bills per user on a monthly or annual basis. Annual plans save 20-35% compared to monthly billing. The Enterprise plan is structured per 5 users rather than per individual user. Monthly plans auto-renew and can be canceled before the billing date. Unused voice generation minutes do not roll over to the next billing period.

Yes, Murf AI pricing is negotiable for Enterprise deals, especially for teams of 10+ users or annual contracts over $10,000. Best negotiating leverage comes at quarter-end or year-end when sales teams are closing deals. Multi-year commitments, bulk user licenses, and bundled API access can all be negotiation points for better pricing.

Murf AI will notify you when approaching plan limits. For voice generation hours, you'll need to upgrade your plan or wait until the next billing cycle as unused minutes don't roll over. For API usage on pay-as-you-go plans, you can set up autopay to maintain character balance or purchase additional characters at $0.03 per 1,000 characters (minimum $2 purchase). Overage charges may apply at $1 per 10,000 API characters.

The free trial is a one-time offering for new users that provides access to all premium voices and features (including 100,000 API characters for API users) to test the platform, but does not support downloads. The free plan is an ongoing offering with 10 minutes of voice generation time per month across 300+ voices, but also restricts downloads and commercial use. Both are designed for testing, but the free plan provides long-term access with limited capabilities.

Voice cloning is not included in Murf AI's standard subscription plans and must be purchased separately through the Enterprise tier. Custom voice cloning typically costs $3,000+ and requires contacting their Enterprise Team. Murf AI does not currently offer self-service voice cloning - all voice cloning projects are handled by their team with verified consent, with deployment in 3-5 days.

Yes, API access is separate from standard subscription plans. Murf AI offers a free trial with 100,000 characters, then pay-as-you-go pricing at $0.03 per 1,000 characters (minimum $2 purchase). For higher character allocations, concurrency, or rate limits, custom API plans are available starting around $3,000/year. API features include up to 10,000 requests/minute and 15 concurrent requests on pay-as-you-go plans.