Quick Answer
Last verified:

Semrush (with AI) pricing varies by team size and features, ranging from $0 to $549 per month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available
  • Billing: Monthly and annual (save 15-20%)
  • Hidden costs: Add ~35% for implementation, support, and training
Last verified: January 2026 | Sources: 15 pricing pages and reviews
+40-60% above list price

Hidden Costs Breakdown

1

AI features require expensive add-on - AI Visibility Toolkit costs $99/month per domain on top of Classic SEO plans ($139.95+), or you must purchase Semrush One starting at $199/month, pushing real AI-enabled cost to $238.95-299/month minimum

2

Single-user limitation is costly - All plans default to 1 user, with additional seats costing $45/month (Pro) or $80/month (Guru), making team usage expensive compared to competitors with included multi-user access

3

Annual billing required for best pricing - Monthly billing costs 17-20% more than annual across all tiers (Pro: $139.95 vs $117.33, Guru: $249.95 vs $208.33, Business: $499.95 vs $416.66)

4

Multi-domain tracking gets expensive fast - Each additional domain for AI Visibility tracking costs $99/month, so monitoring 5 brands costs $495/month just for AI visibility on top of base subscription

5

Agency Growth Kit is mandatory for agencies - White-label reports and client portals cost an additional $69/month, essential for agencies but not included in any base plan

6

Historical data locked to higher tiers - Pro plan users cannot access historical data, forcing upgrade to Guru ($249.95/month) for time-series analysis crucial to SEO strategy

7

Content marketing tools unavailable on Pro - Content Marketing Platform (Topic Research, SEO Templates, Plagiarism Checker) only available on Guru+ plans, requiring $110/month upgrade from Pro

8

API access restricted to Business tier - Custom integrations require Business plan ($499.95/month), a massive jump from Guru ($249.95/month) just for API capabilities

9

No monthly option for Semrush One Pro+/Advanced - Higher Semrush One tiers require annual commitment, limiting flexibility for teams wanting to test AI features

10

Limit increases require sales contact - Need more than base limits? Must contact sales team for custom pricing rather than self-serve upgrades, creating friction and unknown costs

11

Auto-renewal without notice - Multiple users report annual subscriptions auto-renewing without advance warning or reminder emails, causing unexpected charges

12

Foreign transaction fees for non-USD users - UK and international users paying in USD face foreign transaction fees adding 2-3% to total cost

13

No refunds or credits mid-cycle - Downgrading or canceling mid-contract provides no refunds or pro-rated credits, only takes effect at next billing cycle

14

Training and adoption overhead - 2-4 week learning curve for team members to effectively use advanced features, creating hidden labor costs during onboarding

15

Competitive parity pressure - To match competitors like Ahrefs on functionality, most users need Guru+ plans with AI add-ons, pushing real cost to $350-450/month

16

Bundle discounts require upfront commitment - While Semrush One bundles offer savings vs separate purchases, they require full annual commitment with no monthly flexibility

17

Port 25 blocking requires relay setup - Outbound SMTP restrictions may require additional email relay services like Maileroo for certain integrations, adding external costs

Example: True Cost for 25 Users

License (25 × $249 × 12) $74,700/yr
Implementation (one-time) +$15,000–$50,000
Premium Support (20%) +$14,940/yr
Training (25 × $500) +$12,500
Admin (part-time) +$15,000–$25,000/yr
Year 1 Total $137,050–$179,520
That's 1.8–2.5× the advertised license price.

Frequently Asked Questions

01 What hidden costs should I budget for with Semrush (with AI)?

Beyond the license fee, budget for implementation ($5K-$100K+), training ($500-$2K per user), premium support (15-20% of license), and admin costs. Most companies see 40-60% higher total cost than the listed price.

02 Does Semrush (with AI) charge for implementation?

Semrush (with AI) doesn't include implementation in the license cost. Implementation is typically done by partners and costs range from $5,000 for basic setup to $100,000+ for enterprise deployments with customization.

03 How much does Semrush (with AI) support cost?

Basic support is included, but premium support (faster response times, 24/7 availability) typically adds 15-20% to your annual contract. This can be thousands of dollars per year for larger deployments.

04 Are there storage costs with Semrush (with AI)?

Most Semrush (with AI) plans include limited storage. Once you exceed the included amount, you'll pay overage fees which can range from $50-$500+ per month depending on data volume.

05 What add-ons cost extra with Semrush (with AI)?

Many features marketed as part of Semrush (with AI) are actually add-ons: advanced reporting, API access, integrations, and specialized modules. Each can add $10-$100+ per user per month.

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