Cognism Free Plan 2026: What's Included & What's Not
Honest breakdown of the free tier limits and features
Cognism pricing varies by team size and features, ranging from $16.5K to $100K per annual in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
- Billing: Monthly and annual (save 15-20%)
- Hidden costs: Add ~35% for implementation, support, and training
Cognism offers a freemium model with limited features; upgrade to unlock more.
What's Included in the Free Plan
- 25 free leads tailored to your ICP
- Contact data including email and phone
- Data quality testing with real prospects
- Consultation with data expert
- Sales-assisted process
- No credit card required
What's NOT Included (Paid Only)
- $15,000 annual flat platform fee
- $1,500 per user per year
- Access to 25 million contacts
- Contact data: email, direct dial, mobile numbers (unverified), title, location, skills
- Company data: industry, location, revenue, employees, technologies, trigger events
- Unlimited access with unrestricted views
- Contact exporting up to 25 records at a time
- On-demand and scheduled CSV enrichment
- Native CRM integrations (Salesforce, HubSpot, Dynamics)
- Sales engagement tool integrations (Outreach, SalesLoft, Salesloft)
- Zapier integration for workflows
- Chrome extension for prospecting
- 3 lists with 250 contacts each
- Live chat support (avg 20 sec response time)
- Onboarding and training included
Free Plan Limits
| Limit | Free Plan | Paid Plans |
|---|---|---|
| leads | 25 leads maximum | Unlimited/Higher |
| duration | One-time offer only | Unlimited/Higher |
| access | Must book consultation with sales team | Unlimited/Higher |
You'll Need to Upgrade When...
- You exceed the user limit
- You need features like $15,000 annual flat platform fee or $1,500 per user per year
- You require premium support or SLA guarantees
- You need to remove branding or watermarks
- You need advanced integrations or API access
Hidden Restrictions on Free Plan
- Cognism branding may appear on your content or communications
- Support is limited to community forums or email with longer response times
- Export options may be restricted or include watermarks
- API access is typically limited or not available
- Advanced reporting and analytics require paid plans
Free vs Paid: Which Do You Need?
Free Plan is Enough If...
- You're an individual or very small team
- You need only basic features
- You don't mind usage limits
- Branding on output is acceptable
- Community support is sufficient
You Need Paid If...
- Your team is growing beyond limits
- You need advanced features
- Professional branding is required
- You need priority support
- Integrations/API access is critical
Free vs Grow (formerly Platinum) Plan Comparison
| Free Lead Sample $0 | Grow (formerly Platinum) $1375/user/year | |
|---|---|---|
| Features | 6 included | 15+ included |
| Support | Community/Email | Priority Support |
| Branding | Cognism branding | Your branding |
| Best For | Sales teams evaluating data quality before committing to annual contract | Sales teams of 3-15 users needing accurate B2B contact data, especially strong for UK and EMEA markets |
Frequently Asked Questions
01 Is Cognism free?
Yes, Cognism offers a freemium plan with 6 core features included. However, there are limits on leads, duration that may require upgrading.
02 What's included in Cognism's free plan?
Cognism's free plan includes: 25 free leads tailored to your ICP, Contact data including email and phone, Data quality testing with real prospects, Consultation with data expert, Sales-assisted process, and 1 more features. Key limits include leads: 25 leads maximum, duration: One-time offer only, access: Must book consultation with sales team.
03 What's NOT included in Cognism's free plan?
The free plan excludes: $15,000 annual flat platform fee, $1,500 per user per year, Access to 25 million contacts, Contact data: email, direct dial, mobile numbers (unverified), title, location, skills, Company data: industry, location, revenue, employees, technologies, trigger events. You'll also have Cognism branding and limited support options.
04 When should I upgrade from Cognism's free plan?
Consider upgrading when: you hit user or storage limits, need features like $15,000 annual flat platform fee or $1,500 per user per year, require premium support, or want to remove branding. The cheapest paid plan starts at $1375/user/year.
05 Is Cognism's free plan really free forever?
Yes, Cognism's free plan is available indefinitely with no time limit. However, feature and usage limits may restrict what you can do without upgrading to a paid plan.
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