OmniSEO vs Frase
AI SEO Tools pricing comparison · 2026
OmniSEO pricing ranges from $89–$899/month, while Frase ranges from $0.2–$720/per month. Frase is typically 92% more affordable, though your actual cost depends on tier and team size.
OmniSEO and Frase occupy different niches in the AI SEO landscape. OmniSEO is a brand visibility monitoring platform that tracks how your business appears across AI-powered search engines, starting at $89/month for its Essentials plan. Frase is an AI content research and writing tool that combines SERP analysis, article generation, and optimization, starting at $49/month for its Starter plan.
The pricing gap reflects their distinct focus areas: OmniSEO's Essentials plan covers 4 AI channels, 50 saved prompts, and 5 competitor slots for $89/month. Frase's similarly priced option (its Professional plan at $129/month, or Starter at $49/month) focuses on content production with 10-40 AI articles, audit pages, and AI Search Visibility across 2-3 platforms. While Frase has added AI Search Visibility tracking on its newer plans, OmniSEO covers up to 10 AI platforms as its core product.
Plan-by-Plan Pricing
| Plan | OmniSEO | Frase |
|---|---|---|
| Essentials | $89 /month | $49 /per month |
| Professional | $349 /month | $129 /per month |
| Enterprise | $899 | $299 /per month |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
OmniSEO
3 scenariosFrase
3 scenariosMarket Intelligence
OmniSEO
- Median annual cost
- $4,188
Frase
- Median annual cost
- $1,548
- Average negotiated discount
- 93%
Contract Terms
| Term | OmniSEO | Frase |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Not publicly documented | 5 days before billing |
| Minimum commitment | Monthly (no minimum) or annual billing | 1 month |
| Price escalation | Not publicly documented | Users report unexpected fee increases without notification |
| Can downgrade | — | No |
Our Verdict
Choose OmniSEO if you need to systematically track and optimize how your brand appears across AI search engines like ChatGPT, Perplexity, Gemini, and Google AI Overviews. OmniSEO covers up to 10 AI channels and provides placement recommendations that Frase's more limited AI Search Visibility feature (2-5 platforms depending on plan) cannot match. Choose Frase if your priority is producing AI-optimized content with research-backed recommendations. At $49/month, Frase's content creation workflow including article generation, SERP analysis, and page audits delivers more immediate content output than OmniSEO's monitoring-focused toolkit.
Frequently Asked Questions
01 Is OmniSEO or Frase more expensive?
OmniSEO is more expensive at entry level: $89/month (Essentials) vs Frase's $49/month (Starter). At mid-tier, OmniSEO Professional costs $349/month compared to Frase Professional at $129/month. However, they serve different purposes. OmniSEO is purely for AI visibility monitoring, while Frase is for content creation and optimization. Annual billing reduces Frase Starter to $39/month and OmniSEO Essentials to approximately $74/month equivalent.
02 Does Frase have AI visibility tracking like OmniSEO?
Frase added AI Search Visibility tracking to its newer plans, but coverage is limited compared to OmniSEO. Frase Starter tracks 2 platforms (ChatGPT, Perplexity), Professional tracks 3 (adding Claude), and Scale tracks 5 (adding Gemini and Grok). OmniSEO's Essentials plan covers 4 AI channels, and the Professional plan covers all 10 including ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, and Copilot.
03 Can OmniSEO generate content like Frase?
No. OmniSEO does not include content generation, article writing, or content optimization tools. It is focused exclusively on monitoring brand visibility across AI search platforms and providing placement recommendations. For content creation, Frase's Starter plan at $49/month includes 10 AI-generated articles per month with SERP analysis and a content editor with AI writing assistance.
04 Which is better for understanding AI search presence?
OmniSEO is the stronger choice for AI search visibility intelligence. It tracks brand mentions, citation patterns, and share of voice across up to 10 AI platforms with dedicated prompt research and placement recommendations. Frase's AI Search Visibility is a supplementary feature added to a content-first platform, covering fewer platforms with less depth. Teams serious about AI search visibility should choose OmniSEO.
05 Does either offer a free trial?
Frase offers a $1 trial, though users have reported unexpected charges after the trial period. OmniSEO does not offer a free trial, only personalized demos. OmniSEO provides 50% off the first month for new signups (Essentials at $45, Professional at $175). Neither tool has a permanent free tier.