Tealium vs mParticle
Customer Data Platforms pricing comparison · 2026
Tealium pricing ranges from $80000–$400000/year, while mParticle uses custom pricing. mParticle is typically 100% more affordable, though your actual cost depends on tier and team size.
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Tealium and mParticle both operate in the customer data platforms category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Tealium | mParticle |
|---|---|---|
| Tealium Customer Data Hub | Custom | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Tealium
4 scenarios$6,700
Mid-market company with moderate event volume
$8,300/month (~$80K-$100K annually)
$12,500
Growing e-commerce business
$16,500/month (~$150K-$200K annually)
$20,000
Enterprise retail with complex needs
$25,000/month (~$240K-$300K annually)
mParticle
5 scenarios$6,250/month (~$75K annually)
Mid-market retail with seasonal traffic
$10,000
Growing mobile app company
$13,000/month (~$120K-$156K annually)
$16,000
Enterprise media company
$20,000/month (~$200K-$240K annually)