Leadpages vs Softr
No-Code/Low-Code pricing comparison · 2026
Leadpages pricing ranges from $37–$99/per month, while Softr ranges from $59–$323/month. Leadpages is typically 71% more affordable, though your actual cost depends on tier and team size.
Leadpages and Softr are both no-code tools, but they occupy different niches in the market. Leadpages is a conversion-focused landing page builder with templates sortable by conversion rate, built-in A/B testing, and sales payment processing. Softr is a business app builder that transforms data from Airtable, Google Sheets, and SQL databases into client portals, internal tools, and custom web applications.
Pricing reflects these different missions. Leadpages Standard starts at $37/month (annual) with 5 landing pages and unlimited traffic. Softr's free plan offers unlimited apps for up to 10 users, with paid plans starting at $59/month (Basic) for 20 app users and 50,000 database records. The choice depends entirely on whether you need landing pages or business applications.
Plan-by-Plan Pricing
| Plan | Leadpages | Softr |
|---|---|---|
| Standard | $49 /per month | Free /month |
| Pro | $99 /per month | $59 /month |
| Custom | Custom | $167 /month |
| Business | — | $323 /month |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Leadpages
3 scenariosSoftr
7 scenariosMarket Intelligence
Leadpages
- Median annual cost
- $1,188
- Average negotiated discount
- 94%
Softr
- Median annual cost
- $2,004
- Average negotiated discount
- 93%
Contract Terms
| Term | Leadpages | Softr |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | 7-day refund window after renewal; no refunds after that | Cancel anytime before renewal |
| Minimum commitment | Monthly or annual billing; annual saves 25% | Month-to-month or annual contract |
| Price escalation | Users report price increases of up to 300% on renewal without notice | Softr has changed pricing models, with existing customers grandfathered into old rates but new customers subject to current pricing. Legacy pricing available for existing free users who upgrade before November 30, 2024. |
| Can downgrade | — | Yes |
Our Verdict
Choose Leadpages if your goal is lead generation through high-converting landing pages. Its Standard plan at $37/month (annual) includes unlimited traffic, A/B testing, and payment processing — everything a marketer needs to capture and convert leads without touching code. Choose Softr if you need to build data-driven applications like client portals, membership sites, or internal dashboards. Its $59/month Basic plan connects to your existing data sources and creates functional apps with user management — a category of product that Leadpages simply does not address.
Frequently Asked Questions
01 Is Leadpages cheaper than Softr?
Yes, Leadpages Standard at $37/month (annual) is cheaper than Softr Basic at $59/month. However, they build entirely different things. Leadpages builds landing pages for lead capture. Softr builds business applications from data sources. Choosing between them should be based on what you need to build, not just price.
02 Can Leadpages build business apps like Softr?
No. Leadpages is specifically designed for landing pages, pop-ups, and alert bars. It does not support user authentication, database connections, or app-building functionality. If you need a client portal or internal tool, Softr is the appropriate choice.
03 Can Softr build landing pages like Leadpages?
Softr can create simple web pages, but it lacks the conversion-optimization features that make Leadpages effective — templates sorted by conversion rate, Leadmeter scoring, built-in A/B testing, and native sales/payment processing. For marketing landing pages, Leadpages is the better tool.
04 Which platform has a free plan?
Softr offers a free-forever plan with unlimited apps, unlimited collaborators, and a custom domain (limited to 10 app users with Softr branding). Leadpages offers a 14-day free trial but no permanent free plan — after the trial, you must pay $37/month (annual) minimum.
05 What hidden costs should I watch for?
With Leadpages, beware of aggressive auto-renewal charges ($444-$888+ for annual plans) and the strict no-refund policy. The Standard plan also limits you to 5 landing pages. With Softr, watch for branding removal requiring the $167/month Professional plan, per-user overages at $10/month per 10 users, and SQL/API access locked behind the $323/month Business plan.