SE Ranking vs Frase Pricing (2026)

SE Ranking vs Frase

AI SEO Tools pricing comparison · 2026

SE Ranking pricing ranges from $129–$279/month, while Frase ranges from $49–$299/per month. Frase is typically 37% more affordable, though your actual cost depends on tier and team size.

AI SEO Tools

SE Ranking

$129–$279
/month
3 plans
Full pricing breakdown →
VS
AI SEO Tools

Frase

$49–$299
/per month
4 plans
Full pricing breakdown →

SE Ranking and Frase both operate in the ai seo tools category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan SE Ranking Frase
Core $129 /month $49 /per month
Growth $279 /month $129 /per month
Enterprise Custom $299 /per month
Enterprise Custom

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

SE Ranking

6 scenarios
$624
Freelance SEO Consultant — Essential Plan
$1740
Small Agency — Pro Plan with Agency Pack
$1728
Growing Agency — Pro Plan with Content Marketing Add-on
See all 6 scenarios →

Frase

3 scenarios
$49/month
Starter Setup
$129/month
Growing Business
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)

Market Intelligence

SE Ranking

Median annual cost
$500
Based on
158 deals

Frase

Median annual cost
$588
Based on
33 deals

What Users Say

SE Ranking

Trustpilot
1.79/5 (24)
Top complaints
  • Inaccurate keyword ranking data that does not match real Google search results
  • Poor and unresponsive customer support — days to respond, no meaningful weekend coverage for US users
  • Forced migrations from legacy plans with 50–70%+ price increases and no opt-out

Frase

Trustpilot
1.3/5 (23)
TrustRadius
8.1/10 (16)
Top complaints
  • Unexpected automatic billing and charges after trial
  • No refunds or strict 5-day refund window
  • Poor customer service and support responsiveness

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

SE Ranking 4 hidden costs

critical
Forced Legacy Plan Migrations with Major Price Increases 50-500% of current license costs
medium
Add-On Feature Charges Beyond Base Plan 10-25% of license costs
high
Non-Refundable Subscriptions and Prepaid Balances 10-100% of remaining license costs
high
Permanent Data Deletion After 60-Day Account Lapse 5-20% of license costs
See all SE Ranking hidden costs →

Frase 4 hidden costs

high
Unexpected Subscription Charges After Trial $39-$299/month
critical
Pricing Discrepancy Between Advertised and Actual Charges 2-3x advertised price
high
SEO Add-On Fees for Lifetime Deal Customers $60-80/month
medium
Double Billing Issues 2x monthly subscription cost
See all Frase hidden costs →

Contract Terms

Term SE Ranking Frase
Auto-renewal Yes Yes
Cancellation Not publicly disclosed; mid-term cancellations are non-refundable per multiple user reports 5 days before billing
Minimum commitment Monthly or annual; annual billed upfront 1 month
Price escalation Documented history of forced legacy plan migrations with 50–70%+ price increases; no published escalation schedule but multiple users report sudden migration notices with no pricing flexibility Users report unexpected fee increases without notification
Can downgrade No No